What we're seeing, running an AI-native agency
Local SEO, measurement, and the build itself, written from our own work and checked before it ships.
Browse by topic
Eight shelves, each with the posts that belong on it
- AI Native Ops The operator's view of running an agency crew built on AI tools: supervision, trust, and the habits that make it reliable.
- Local SEO Field Notes What the search data actually says for local service businesses, told straight, including the parts that did not work.
- Measurement Truths Tracking, analytics, and attribution: what the numbers really show once you check the pipeline that produced them.
- Behind the Build Web craft, design, and performance lessons from building and rebuilding our own site and our clients' sites.
- Ads Lab Notes from running paid channels for local service businesses: what we tried, what we measured, and what we changed.
- Honest Marketing Claims, trust, and compliance: how we keep marketing copy accurate and what happens when we catch ourselves overstating something.
- Founder's Notebook Realizations and principles from running the agency, told in the first person and labeled as opinion.
- Toolbox The tools we use and recommend, with the real gotcha we hit along the way and a link to the official docs.
Showing all 6 articles
Latest Articles
Notes from the work, in the order we published them
How to edit the machine out of your writing
Copy drafted with AI help often feels off before you can say why. Here is the two-pass edit we use, with before and after lines you can borrow.
Why a longer service page does not rank better
A word count target is a poor way to judge a service page. Here is a simpler test: does it answer the question completely and quickly?
Run a pre-mortem before you commit to a plan
A pre-mortem is one question asked before you commit: assume the plan already failed, then write down every reason why. It takes one honest reviewer.
Garage Door Licensing Requirements by State (2026 Complete Guide)
Complete state-by-state garage door contractor license requirements with official government sources for all 50 states. Updated for 2026.
Garage Door Business Insurance Requirements by State (2025)
State-mandated insurance requirements for garage door contractors vary from $20K to $500K liability. Official sources for all 50 states.
Locksmith Insurance Requirements by State (2026 Guide)
13 states mandate locksmith insurance or bonds in 2026. See verified liability limits, C-28 bond requirements, and 2026 cost estimates.
Want to talk through your marketing?
Tell us where things stand and we'll tell you plainly what we'd do next.