Kern County · West
Local SEO in Bakersfield, California
Local SEO is how a business shows up on the map near the people who call. For a Bakersfield business, that means people in Old Town Kern, East Bakersfield and across Kern County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Bakersfield at a glance
How people search here
Where does Bakersfield stop? Wide and flat, it gets broken up by how people drive: East Bakersfield, Westchester, Old Town Kern, the Northwest, the Southwest. Stockdale Highway and Rosedale Highway work as informal dividing lines, and Oildale, across the Kern River, isn't part of the city but shows up in plenty of Bakersfield searches. Many customers also sit outside the city limits in unincorporated communities. For a service business the map pin matters more than the city name. Your Google Business Profile should match the roads you really drive, and local SEO can fill in the neighborhoods you can back up with jobs.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Downtown Bakersfield
- Old Town Kern
- East Bakersfield
- Westchester
- Seven Oaks
- Riverlakes Ranch
- Stockdale
- Valley Plaza
- Northwest Bakersfield
- Southwest Bakersfield
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Bakersfield, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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HVAC
Heating and cooling repairs.
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Electricians
Repairs, panels and installs.
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Roofers
Repairs and replacements.
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Plumbers
Leaks, drains and water heaters.
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Garage doors
Springs, openers and doors.
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Locksmiths
Lockouts and rekeys.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should a Bakersfield business mention Oildale and Rosedale?
Yes, if you work there. Oildale and Rosedale are real search terms, and people there often still say Bakersfield. Customers type those names in, and Google can match your profile to them when your service area includes those places. Say plainly which communities you cover, and show a few real jobs from each. Google explains service areas in its help pages.
Do I need an office in Bakersfield to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Westchester or Seven Oaks, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Bakersfield?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Kern County or a few places like Riverlakes Ranch, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Bakersfield.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.