Toolbox
The tools we use and recommend, with the real gotcha we hit along the way and a link to the official docs.
You have heard that you should be using a certain tool, and nobody has told you where it bites. This pillar is for owners and marketers who want a straight answer about the tools we rely on. Each entry says why we use a tool and describes the real gotcha we hit with it.
We pick the gotcha on purpose. Every tool has a quirk that costs a person an afternoon the first time, and we would rather you read about it than learn it the hard way. Each post links to the official documentation, so you can confirm what we say for yourself, and where a point is our preference rather than a rule, we label it as ours. Some posts are about free tools you can open and use without hiring anyone.
You should leave with a short list of tools to open this week and the trap to avoid in each. Business listings are a good example, and our Google Business Profile page covers the listing work we do for service businesses.
Every post in Toolbox
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