Links from real, local websites
Link building for service businesses
Link building means earning links to your website from other sites. These links, called backlinks, tell Google that people know your business.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who link building is for
Google's local ranking help says prominence is partly based on how many websites link to your business. For a plumber, the best links are close to home: the chamber, suppliers, a team you sponsor, the local paper. We earn those one site at a time, alongside local SEO, the work of showing up on the map, and pages from content marketing.
A good fit if you
- Have few sites that mention or link to you
- Sponsor, supply or belong to local groups
- Want links that never risk a Google penalty
What we take care of
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Links with a reason
Every link comes from a site with its own reason to mention you: a membership, sponsor or supplier page.
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Local memberships listed
Chamber, trade group and supplier pages that should list you, found and asked.
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Pages worth a link
Guides and local pages on your site that other local sites want to cite.
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Broken mentions repaired
Old links to pages you deleted, redirected so the value they carry is kept.
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A record of every link
Every link we earn is logged with its page, so you can open it and judge it.
What we check first
We start with who links to you today, from Search Console, Google's free search report, and who links to the businesses above you. Then we list the local sites that should know you. We never buy links: Google's spam policies call that link spam. Your Google Business Profile, your listing on Maps, should link to the right page too.
Link spam is the practice of creating links to or from a site primarily for the purpose of manipulating search rankings.
Source: Google's spam policies
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, about the groups you belong to and the people you work with.
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Step 2: Map your links
We list who links to you now and the local sites that should.
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Step 3: Earn and log
We ask, write and fix, then log every link we earn for you to check.
On your own, or with us
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Where links come from
On your own
Bulk packages from strangers.
With Optymizer
Local sites with a reason.
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Risk
On your own
A penalty if Google notices.
With Optymizer
Within Google's spam rules.
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Proof of the work
On your own
A spreadsheet of numbers.
With Optymizer
Pages you can open yourself.
Link building questions
How many links do I need?
There is no set number. One link from your town's chamber can matter more than dozens from sites with no tie to you. We look at what the businesses near you have and plan from there.
Do you buy links?
No. Buying links for ranking is link spam under Google's rules. We earn links through memberships, sponsorships, suppliers and pages worth citing.
What is a backlink?
A link to your site from another website. Google's local ranking help names links among the signals of how well known a business is.
Are sponsorship links OK?
Yes, when they are labeled. Google asks that paid or sponsored links carry a sponsored label in the code. The mention still helps people find you.
How soon will links help?
It varies. Google has to find each new link, and links add up over months. We report each one as it goes live, so you can see the work as it happens.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
