Phone clips, edited and captioned
Video for service businesses
Short videos of your crew at work let people see who will show up before they call. We plan them, edit them and put them where people look.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who video is for
A short clip of your tech explaining a repair says more than a paragraph. You do not need a film crew: a phone and a plan often do. We tell you what to shoot, then edit and caption it, which YouTube says helps you reach a larger audience. Clips go out through social media and onto pages from web design.
A good fit if you
- Have techs who explain the work well
- Want people to see who will show up
- Have phone footage you never use
What we take care of
-
A plan before anyone films
We pick the few videos worth making, like a meet-the-owner clip, and write a short shot list for each.
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Edited and captioned
Trimmed and captioned, so each clip still works with the sound off on a phone.
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Cut for each place
One shoot, several cuts: a vertical clip for social, a longer one for your site.
-
On your Google profile
We add your videos to your Google Business Profile, the listing that shows on Maps.
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Your phone footage welcome
We tell your crew what to film on a phone and turn it into clean, useful clips.
What we check first
We start with what you have: phone clips, photos and videos on your site, YouTube or Facebook. Then we find where a video helps most, often your homepage and busiest service page. Google lets you add videos to your Business Profile, and its video best practices explain how site videos show in search.
Subtitles and captions allow you to share your videos with a larger audience, including deaf or hard-of-hearing viewers and viewers who speak another language.
Source: YouTube Help on captions
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, about your crew, your best jobs and what customers ask about.
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Step 2: Plan the videos
We pick the videos worth making and write a short shot list for each one.
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Step 3: Edit and publish
We edit, caption and post each video where your customers will see it.
On your own, or with us
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Planning
On your own
Film first, plan later.
With Optymizer
A shot list first.
-
Sound
On your own
Only works with sound on.
With Optymizer
Captions on every video.
-
Where it goes
On your own
Posted once and forgotten.
With Optymizer
Site, profile and social.
Video questions
Do I need a film crew?
Often not. A recent phone and a short shot list are enough for most clips. We tell you when a shoot with more gear is worth it.
How long should videos be?
Short. A clip for social should make its point in the first seconds. A service explainer can run a little longer. We cut each video for the place it will play.
Do videos help with Google?
They can. Google's video best practices explain how a video on your site can show in search results, and you can add videos to your Business Profile too. Our Google Business Profile work keeps them current.
Who appears on camera?
You, your techs or no one at all. Some of the most useful clips show only hands and the work. We never use stock actors.
Do you add captions?
Yes, on every video. Phones often play video muted, and YouTube says captions help you reach a larger audience.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
