Listings, video and neighborhoods
Marketing for real estate agents
We help you show listings and neighborhoods on video, show up in local search, and keep every ad within fair housing rules.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where clients get lost, and what we change
-
On a listing
Where calls get lost
Photos alone do not sell the street.
What we change
Short videos of the home and the neighborhood.
-
On social media
Where calls get lost
Posts appear only when you list.
What we change
A steady plan of market notes and new listings.
-
On your website
Where calls get lost
Your site never shows your areas.
What we change
A page for each neighborhood you sell in.
What your customers type
Buyers search for homes in a neighborhood, and sellers search for an agent who knows it. Video shows homes and streets, social media keeps you in front of people between moves, and SEO gives each neighborhood a page that can rank.
- “real estate agent near me”
- “homes for sale”
- “sell my house”
- “realtor”
- “condos for sale”
- “what is my home worth”
Our stack for real estate
-
Video
Short videos of listings and neighborhoods, cut for your site and social posts, so buyers see the street before they book a showing.
-
Social media
A steady plan of market notes and listings, so you stay in front of past and future clients.
-
SEO
A page for each neighborhood you sell in, so the search for that area finds you.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which areas and clients you want more of.
-
Step 2: Plan the content
Neighborhood pages, a video plan and a posting plan.
-
Step 3: Film, post, then check in
Videos, posts and pages, then a monthly look at your own data.
What the rules say
Every listing ad, post and flyer falls under the Fair Housing Act rules, so no wording may signal who is welcome. Real estate services is a Local Services Ads category, and Google's guidelines cover agents as practitioners.
The prohibitions in this section shall apply to all written or oral notices or statements by a person engaged in the sale or rental of a dwelling.
Illustrative
Questions real estate agents ask
Do you check ads for fair housing?
Yes. We write every ad and post without wording that signals who is welcome, as the fair housing rules require, and you approve each one.
Do I need my own profile on Google?
Often yes. Google's guidelines treat agents as practitioners who can have their own profile, separate from the brokerage.
Should I run Local Services Ads?
Where they fit. Real estate services is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you if it suits you.
Can you promise more listings?
No. Nobody can honestly promise listings or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Will you ask my clients for reviews?
We set it up so you can: a link or QR code after each closing, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
