Maricopa County · Mountain
Local SEO in Phoenix, Arizona
Local SEO is how a business shows up on the map near the people who call. For a Phoenix business, that means people in Arcadia, Biltmore and across Maricopa County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Phoenix at a glance
- area codes sharing one map; new lines may get any of them
- 602, 480 and 623
- Source: North American Numbering Plan Administrator, 2021
How people search here
In Phoenix the season is the search. The city is a spread of urban villages, Arcadia, Ahwatukee, Maryvale, Deer Valley and Desert Ridge among them, and the Valley's other cities, Scottsdale, Tempe, Mesa, Glendale and Chandler, blur into it on the map. Camelback Mountain and South Mountain are the landmarks everyone knows. Most homes are single story, stucco, often with tile roofs, a pool and an air conditioner working hard, so searches arrive for cooling, roofs and pool-side plumbing. Which part of the Valley do you really cover? Answer that in your Google Business Profile, then give each city where you work a local SEO page.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Downtown
- Arcadia
- Biltmore
- Encanto
- Ahwatukee
- Camelback East
- Deer Valley
- Desert Ridge
- Maryvale
- South Mountain
- Willo
- Roosevelt Row
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Phoenix, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
-
HVAC
Heating and cooling repairs.
-
Roofers
Repairs and replacements.
-
Electricians
Repairs, panels and installs.
-
Plumbers
Leaks, drains and water heaters.
-
Garage doors
Springs, openers and doors.
-
Locksmiths
Lockouts and rekeys.
How it starts
-
Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
-
Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
-
Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Is Phoenix one market or many for a Valley business?
For search, it acts like many. People in Gilbert, Scottsdale and Glendale look for someone in or near their own city, and Google weighs distance. A Phoenix address can still list those cities in its service area if you drive there. Build pages for the ones where you have real jobs and photos, not for every name on the map.
Do I need an office in Phoenix to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Encanto or Ahwatukee, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Phoenix?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Maricopa County or a few places like Camelback East, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Phoenix.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.