Suffolk County · Northeast
Local SEO in Boston, Massachusetts
Local SEO is how a business shows up on the map near the people who call. For a Boston business, that means people in Beacon Hill, North End and across Suffolk County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Boston at a glance
- area codes, overlaid; new lines may get either
- 617 and 857
- Source: North American Numbering Plan Administrator, 2000
How people search here
Boston is small on the map and crowded with distinct places. Southie, Dorchester, Jamaica Plain, Back Bay and the North End each have their own reputation, and a plumber who covers one may be a long, slow drive from another. Add narrow streets, triple-deckers and brownstones, and drivers who plan their whole day around parking. Plenty of searchers also say Boston while living in Cambridge, Somerville or Quincy. Keep the service area in your Google Business Profile tight, and write your local SEO pages so a Back Bay brownstone job reads differently from a Dorchester triple-decker.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Back Bay
- Beacon Hill
- North End
- South End
- Fenway-Kenmore
- Charlestown
- Dorchester
- South Boston
- Jamaica Plain
- Roxbury
- Allston-Brighton
- East Boston
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Boston, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Plumbers
Leaks, drains and water heaters.
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Roofers
Repairs and replacements.
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HVAC
Heating and cooling repairs.
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Electricians
Repairs, panels and installs.
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Locksmiths
Lockouts and rekeys.
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Garage doors
Springs, openers and doors.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Does a Boston business need to name Cambridge and Somerville?
If you work there, yes, because those cities have their own searches and their own permit offices. Customers in Cambridge, Somerville, Brookline or Quincy often search their own city name, not Boston. Name the cities you cover and add a page when you have real jobs and photos from one. Google lets you choose the areas you serve.
Do I need an office in Boston to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as South End or Fenway-Kenmore, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Boston?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Suffolk County or a few places like Charlestown, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Boston.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.