Fast, phone-first websites
Web design for service businesses
A service business website has one job: get the right person to call. We design sites built to load fast on a phone, with your number in thumb reach.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who web design is for
Google uses the mobile version of your site for ranking, and customers use it to decide whether to call. A slow site, or one that hides the phone, loses calls. We build on Astro, the framework this site runs on. Search work comes from local SEO, getting found on the map, custom tools from web development.
A good fit if you
- Have a site that is slow or dated
- Get calls, but few from your website
- Want a site you can understand
What we take care of
-
Built for a thumb
Your number and a call button in reach, big tap targets and text you can read outdoors, phone first.
-
Light on any connection
Light pages and compressed images that load even on a weak phone signal.
-
A page for each service
Clear pages for every service and area, written for customers and for Google.
-
Calls and forms tracked
Tracking from launch, so you see which pages bring calls and form requests.
-
Usable by everyone
Readable contrast, labeled forms and keyboard use, per the WCAG access rules.
What we check first
We start with your site on a real phone: how long it takes to load, how many taps it takes to call and whether forms reach you. We test it with PageSpeed Insights, Google's free speed test, and against its page experience guide. A new site keeps your best pages and their place in Google, and your Google Business Profile, your listing on Maps, points to it.
Google uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking.
Source: Google on mobile-first indexing
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, what your site does today and what you want it to do.
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Step 2: Plan and design
We map your pages, then design the phone layout first and the desktop after.
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Step 3: Build, test, launch
We build, test on real phones and forms, and launch with tracking in place.
On your own, or with us
-
On a phone
On your own
Tiny text, a hidden number.
With Optymizer
A call button in thumb reach.
-
Speed
On your own
Heavy pages that stall.
With Optymizer
Light pages, tested.
-
After launch
On your own
No idea which pages bring calls.
With Optymizer
Calls and forms tracked.
Web design questions
Do you use WordPress?
Usually not. We build with Astro, which makes fast pages by default. If you need WordPress for a reason, we talk it through.
Will I lose my rankings?
A planned move protects them. We keep or redirect every page address that brings visitors, and check Search Console, Google's free search report, after launch for anything Google missed.
Can I edit the site myself?
Small changes, yes, if you want that. Some owners would rather send us a text and have it done. We set it up the way you prefer.
How long does a site take?
It depends on the number of pages and what we need from you, like photos and service details. Offer gives you a timeline on the first call, once he knows the scope.
Is the site accessible?
We design to the WCAG accessibility standard: readable contrast, labeled forms and full keyboard use, so more people can use it.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
