Content Marketing That Drives Revenue, Not Just Traffic

Initial results in 60-90 days, compound growth over 12+ months. You'll see first rankings and traffic within 2-3 months. Meaningful lead generation typically starts around month 4-6 as content accumulates and authority builds. Maximum ROI comes after 12+ months when you have a library of ranking content generating consistent leads. Content marketing is an investment that compounds. Month 1 content generates leads in months 2-24. Month 12 content generates leads in months 13-36. The longer you invest, the stronger the return.

Quality over quantity, strategic over volume. Most successful clients publish 2-4 strategic pieces per month (mix of blogs, landing pages, case studies). This allows time for proper research, optimization, and promotion. Publishing 20 mediocre posts won't beat 4 strategic pieces targeting high-value keywords. We prioritize content by ROI: commercial intent keywords, topics your audience actually searches, formats that convert. One well-optimized landing page targeting 'emergency [service] in [city]' generates more revenue than 10 generic blog posts.

Content marketing is strategic; blogging is tactical. Blogging is one content format. Content marketing is a system that includes blogs, landing pages, case studies, lead magnets, pillar pages, and more—all strategically planned to achieve business goals. Strategic content marketing means: keyword research drives topic selection (not random ideas), every piece serves a buyer journey stage, content connects to business goals (leads, sales, retention), performance tracking and optimization, and multi-channel distribution. Random blogging means writing about whatever seems interesting and hoping it works.

Our content team includes expert writers with deep knowledge across 40+ industries including home services (plumbing, HVAC, electrical, roofing, landscaping), professional services (legal, accounting, financial planning, consulting), healthcare (dentists, chiropractors, medical practices, mental health), and B2B services (software, manufacturing, logistics, commercial services). We don't just write—we research. Every piece includes industry research, competitive analysis, keyword data, and expert review to ensure accuracy and authority.

We track the full funnel from search to revenue: Rankings (position changes for target keywords), Traffic (sessions, pageviews, traffic sources), Engagement (time on page, scroll depth, bounce rate), Conversions (form fills, calls, email signups), and Revenue (closed deals attributed to content touchpoints). We use attribution modeling to show content's impact across the buyer journey. Many businesses touch 5-8 pieces of content before converting. We track all of it. Example ROI calculation: Content investment $30,000/year, content-driven leads 480/year, lead-to-customer rate 15%, new customers 72, average customer value $3,200, revenue $230,400, ROI 7.7x.

We've created content for 40+ industries with proven results across home services, professional services, healthcare, and B2B. Our content team includes writers with expertise in plumbing, HVAC, electrical, roofing, landscaping, legal, accounting, financial planning, consulting, dentistry, chiropractic, medical practices, mental health, software, manufacturing, logistics, and commercial services. We research every industry thoroughly, analyzing competitors, keyword data, and buyer behavior to create content that ranks and converts.

We audit, optimize, and fill gaps. Most businesses have some content—it just needs strategy. We: (1) Audit existing content for performance and opportunities, (2) Optimize high-potential content (improve rankings, add CTAs, update information), (3) Identify content gaps (missing topics, keyword opportunities), (4) Create new strategic content to fill gaps, and (5) Build internal linking to connect content and distribute authority. Often, optimizing existing content generates quick wins while new content builds long-term authority.