Search, trust and clear terms
Marketing for fintech companies
We help financial technology companies explain their product in plain words, with pages and content that respect the advertising rules.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where sign-ups get lost, and what we change
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On a sign-up page
Where sign-ups get lost
Terms hide below the button.
What we change
Clear terms beside the button, as the rules expect.
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In search
Where sign-ups get lost
Pages use jargon nobody searches.
What we change
Plain pages for the questions people really ask.
-
In your content
Where sign-ups get lost
Rates on old posts go stale.
What we change
A check that every rate matches the current offer.
What your customers type
People search their money question in plain words, then compare who can help. A website with clear sign-up pages builds trust, content answers those questions honestly, and SEO gives each product a page that can rank.
- “business checking account”
- “small business loan”
- “invoice factoring”
- “payment processing”
- “budgeting app”
- “expense tracking”
Our stack for fintech companies
-
Web design
Sign-up and product pages with the terms in plain sight and a short path to apply, so people can trust what they read before they share any details.
-
Content marketing
Plain answers to money questions, checked by your compliance team before they go live.
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SEO
A page for each product, written for the searches people use when they compare.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which products and customers you want more of.
-
Step 2: Review pages and terms
Your sign-up pages and every rate or term they state.
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Step 3: Publish, then check in
Pages and answers your team approves, then a monthly check-in.
What the rules say
Credit advertising runs under Regulation Z: stated terms must be ones you really offer. Google says its systems favor content written for people, and calls mass-made pages built to rank scaled content abuse.
If an advertisement for credit states specific credit terms, it shall state only those terms that actually are or will be arranged or offered by the creditor.
Source: Regulation Z, 12 CFR 1026.24
Illustrative
Questions fintech companies ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on fintech work where search and content are the job, and Offer will tell you on the first call whether we fit.
Will your content pass our compliance review?
We write so it can: plain words, no promises, every rate and term checked. Your compliance team has the final say on every page.
Can you show rates on our pages?
Yes, if they are rates you really offer, as Regulation Z requires, with a process to update them when they change.
Do you run paid ads for financial products?
Not as our main work. Financial ads carry extra rules and checks; Offer will tell you on the first call whether search and content suit you better.
Can you promise more sign-ups?
No. Nobody can honestly promise sign-ups or rankings. Google rewards helpful pages; we help you build them.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
