Leak calls, ads and answered phones
Marketing for plumbers
We help your plumbing company show up when a pipe bursts, answer the call, and know which ad brought it.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Free checklist
The plumber's Google Business Profile checklist
23 checks across 8 parts of your profile. Tick them off on your phone or save the PDF. No sign-up.
Get the plumber checklistWhere calls get lost, and what we change
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On a burst pipe
Where calls get lost
The call rings out under a sink.
What we change
An AI phone agent answers and sends you the job.
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In your ads
Where calls get lost
Ads run without knowing what works.
What we change
A tracking number shows which ad each call came from.
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On Google Maps
Where calls get lost
Your profile lists the wrong hours.
What we change
Hours, service area and categories that match your work.
What your customers type
Leak and clog searches want a plumber now, and most of them start on a phone. Google Ads put you above the results for the jobs you want, an AI phone agent answers when you are under a sink, and your Google Business Profile, the listing on Maps, keeps your hours right.
- “plumber near me”
- “burst pipe repair”
- “water heater repair”
- “drain cleaning”
- “leaking toilet”
- “sewer line repair”
Our stack for plumbers
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Google Ads
Ads for the jobs you want, from water heaters to drains, with a tracking number on each so you can see which ones bring calls.
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AI phone agents
Answers when your hands are full, takes the address and the problem, and passes the job on.
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Google Business Profile
Your Maps listing, with the right hours, service area and photos of real jobs.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which jobs you want more of and where.
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Step 2: Track before you spend
Call tracking and a clean profile, set up before any ad runs.
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Step 3: Run ads, then check in
Ads for the jobs you want, then a monthly look at the calls they bring.
What Google says matters
Plumbers is one of the Local Services Ads categories: the ads sit above the results and Google checks the business first. Regular ads and local ranking still matter, and a service area tells Google where you work.
Pay only for leads related to your business and the services you offer.
Source: Google Local Services Ads
Illustrative
Questions plumbers ask
Local Services Ads or Google Ads?
Often both. Local Services Ads charge per lead and sit at the top; Google Ads give you more control over which jobs you pay for. Offer will tell you what fits your area.
How do I know which ads bring calls?
Each ad gets its own tracking number, so every call shows where it came from. You see it in a monthly report in plain words.
Who answers after hours?
An AI phone agent can answer, take the address and the problem, and pass it to you or the plumber on call. You decide what it says.
Can you promise more calls?
No. Nobody can honestly promise calls or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Will you ask my customers for reviews?
We set it up so your plumbers can: a link or QR code after each job, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
