Social Media That Actually Drives Foot Traffic
Forget vanity metrics. We optimize social media for what matters: Google Business Profile visibility, local engagement, and actual customers walking through your door. GMB optimization is local SEO. Instagram is brand awareness. TikTok is discovery. We use all three strategically.
Our 6-Step Social Media Process
Step 1: Audit & Optimization
Review GMB profile, Instagram, TikTok, Facebook. Optimize all profiles with consistent NAP, categories, descriptions, photos. Fix any inconsistencies or errors.
Result: Optimized profiles that rank higher and convert better.
Step 2: Content Strategy
Develop content calendar. Mix of educational, behind-the-scenes, customer features, local events. Platform-specific formats optimized for each channel.
Result: Strategic content that drives engagement and local discovery.
Step 3: Content Creation
Create posts, Reels, Stories, TikToks. Work with Tyler (Video Editor) for high-quality video content. Geo-tag everything for local discovery.
Result: High-quality content that stops the scroll and drives action.
Step 4: Publish & Engage
Post consistently. Respond to comments and messages within hours. Build community. Engage with local accounts. Foster relationships.
Result: Active community that drives word-of-mouth and repeat customers.
Step 5: Review Management
Respond to all GMB reviews. Encourage happy customers to leave reviews. Handle negative reviews professionally. Build trust through transparency.
Result: Higher review scores and better local rankings.
Step 6: Track & Optimize
Monitor GMB insights, Instagram analytics, TikTok metrics. Double down on what's working. Adjust strategy monthly based on real data.
Result: Continuous improvement that scales results over time.
Social Media Success Stories
Restaurant: 24x GMB Views
GMB views went from 2K/month to 48K/month. Foot traffic tripled.
Garage Door: Viral Reels
Instagram Reels showing installations went viral locally. 40K views, 50+ DMs.
Plumbing: TikTok Discovery
TikTok content drives 2-3 calls per week. Young homeowners love behind-the-scenes.
"GMB views went from 2K/month to 48K/month in 6 months. Izzy's weekly GMB posts and review responses are magic. Foot traffic tripled. Customers tell us they found us on Google Maps."
"Instagram Reels showing our garage door installations went viral locally. 40K views, 300+ saves, 50+ DMs asking for quotes. Izzy knows exactly what content converts for local service businesses."
Related Services
Ready to Drive Real Foot Traffic?
Talk to Izzy. Get a GMB audit. See content samples from your industry. We'll show you what's possible.
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