Service calls, towns and quote forms
Marketing for electricians
We help your electrical business show up on Google Maps in the towns you serve, with a page for each job you want more of.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Free checklist
The electrician's Google Business Profile checklist
24 checks across 9 parts of your profile. Tick them off on your phone or save the PDF. No sign-up.
Get the electrician checklistWhere calls get lost, and what we change
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On Google Maps
Where calls get lost
Your profile shows a home address.
What we change
A service-area profile with the towns you drive to.
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On your website
Where calls get lost
One page tries to cover every job.
What we change
A page each for panels, EV chargers, rewiring and repairs.
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On a phone
Where calls get lost
The call button is hard to find.
What we change
A call button at thumb reach on every page.
What your customers type
Some searches want an electrician today, others want a quote for a panel or an EV charger. The map answers the urgent ones, so your Google Business Profile, the listing on Maps, needs your real service area. Planned jobs need pages of their own through local SEO, on a website built for phones.
- “electrician near me”
- “panel upgrade”
- “EV charger installation”
- “outlet not working”
- “house rewiring”
- “lighting installation”
Our stack for electricians
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Local SEO
A page for each job and town you work in, from panel upgrades to EV chargers, so Google can match each search to a page that answers it.
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Web design
A fast site with the call button at thumb reach and a short quote form on every page.
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Google Business Profile
A service-area listing with your towns, hours and photos of real jobs.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which jobs and towns you want more of.
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Step 2: Fix the profile and pages
A service-area profile and a page for each job you do.
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Step 3: Build, then check in monthly
More job and town pages, then a monthly look at your own data.
What Google says matters
Most electricians go to the customer, so Google treats them as service-area businesses: up to 20 service areas instead of a home address. Electricians is also a Local Services Ads category, and local ranking leans on relevance, distance and popularity.
If your business doesn’t have a storefront with clear signage but travels to customers at their physical locations, you’re allowed one service-area Business Profile.
Illustrative
Questions electricians ask
Should my home address be on Google?
Not if customers never come to it. Google lets a service-area business hide its address and list up to 20 service areas instead.
Do I need a page for every town?
Only for towns you really serve, with something true to say about the work there. Thin copies of one page help nobody.
Can you promise more service calls?
No. Nobody can honestly promise calls or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Should I run Local Services Ads?
Where they fit. Electricians is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Will you ask my customers for reviews?
We set it up so your crew can: a link or QR code after each job, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
