Service calls, towns and quote forms
Marketing for electricians
We help your electrical business show up on Google Maps in the towns you serve, with a page for each job you want more of.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Free checklist
The electrician's Google Business Profile checklist
24 checks across 9 parts of your profile. Tick them off on your phone or save the PDF. No sign-up.
Get the electrician checklistWhere calls get lost, and what we change
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On Google Maps
Where calls get lost
Your profile shows a home address.
What we change
A service-area profile with the towns you drive to.
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On your website
Where calls get lost
One page tries to cover every job.
What we change
A page each for panels, EV chargers, rewiring and repairs.
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On a phone
Where calls get lost
The call button is hard to find.
What we change
A call button at thumb reach on every page.
What your customers type
Some searches want an electrician today, others want a quote for a panel or an EV charger. The map answers the urgent ones, so your Google Business Profile, the listing on Maps, needs your real service area. Planned jobs need pages of their own through local SEO, on a website built for phones.
- “electrician near me”
- “panel upgrade”
- “EV charger installation”
- “outlet not working”
- “house rewiring”
- “lighting installation”
Our stack for electricians
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Local SEO
A page for each job and town you work in, from panel upgrades to EV chargers, so Google can match each search to a page that answers it.
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Web design
A fast site with the call button at thumb reach and a short quote form on every page.
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Google Business Profile
A service-area listing with your towns, hours and photos of real jobs.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, whether you want EV, panel or service calls.
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Step 2: EV and panel pages first
A page each for EV chargers and panel upgrades, with your license on it.
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Step 3: More jobs, then check in
Pages for the rest of your work, then a monthly look at your data.
What the rules say
EV chargers bring electricians a new kind of call. The Department of Energy says electricians can tell homeowners whether the house has the capacity for charging, and some homes need new circuits for Level 2. A page for EV charger installs answers that before the call. Electricians are also a Local Services Ads category.
Electricians can inform homeowners whether their home has adequate electrical capacity for vehicle charging.
Illustrative
Questions electricians ask
Should I have an EV charger page?
Yes, if you install them. The Department of Energy notes that some homes lack the capacity for Level 2 charging and need new circuits. A page that explains that check gets the call.
Should panel upgrades get their own page?
Yes. Someone told their panel is too small for a charger, a heat pump or a new kitchen searches for the upgrade itself, so the page should explain it.
Should my license number be on the site?
Yes. Homeowners check before they let someone open their panel. One line with your license number in the footer and on each service page answers it.
Do I need a page for every town?
Only for towns you really serve, with something true to say about the work there. Thin copies of one page help nobody.
Should I run Local Services Ads?
Where they fit. Electricians is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
