Email Marketing That Keeps You Top-of-Mind and Drives Repeat Business

Quick wins in 30 days, compound growth over 12+ months. You'll see first engagement metrics (open rates, click rates) improve within 30 days as we optimize subject lines and send times. Meaningful revenue impact typically starts around month 2-3 as automated workflows begin converting. Maximum ROI comes after 6-12 months when you have a library of campaigns running, subscribers nurtured, and repeat business flowing consistently.

Frequency depends on your business and audience, not arbitrary rules. Service businesses typically succeed with: Monthly newsletters (educational content, company updates, seasonal tips), Quarterly promotions (special offers, limited-time discounts), Automated triggers (service reminders, birthday offers, re-engagement). We test send frequency with your audience and optimize based on engagement data. The goal is staying top-of-mind without annoying subscribers.

Industry benchmarks vs. what's achievable for you. Industry average: 21% open rate, 2.6% click rate. Our clients average: 35%+ open rate, 4.5%+ click rate. Local service businesses often achieve higher rates because: Smaller, more targeted lists (quality over quantity), Personal relationships with customers, Relevant, timely content (not generic newsletters), Strategic segmentation (right message to right audience). Focus on engagement and revenue, not just open rates.

We handle all email copywriting as part of our service. Our content team writes: Subject lines optimized for opens, Email copy that drives clicks and conversions, Calls-to-action that generate responses, Automated workflow messaging, A/B test variations. You review and approve before sending. We can also train your team to write emails using our proven templates and frameworks.

We work with your existing platform or recommend the best fit for your business. Popular platforms we support: Mailchimp (easiest for beginners, good free tier), Constant Contact (great for local businesses, strong support), ActiveCampaign (advanced automation, CRM integration), HubSpot (all-in-one marketing platform), Klaviyo (powerful for e-commerce). We handle all technical setup, list migration, template design, and automation configuration regardless of platform.

Strategic list building, not buying lists. List growth strategies we implement: Website opt-in forms (exit intent popups, embedded forms), Lead magnets (free guides, checklists, discounts), Service-based capture (collect emails during bookings, invoicing), In-person collection (tablets at front desk, business cards), Social media promotion (drive followers to email list), Referral incentives (reward subscribers for referrals). We focus on quality subscribers who actually engage, not vanity metrics.

Unsubscribes are normal and healthy. Industry benchmarks: 0.1-0.5% unsubscribe rate is normal, >1% means content or frequency issues, <0.05% means list isn't growing or engaging. Spam complaints are the real problem: >0.1% spam rate tanks deliverability, We monitor spam complaints closely, prevent them with: Double opt-in confirmation, Clear unsubscribe links, Relevant, valuable content, Proper sender authentication (SPF, DKIM, DMARC). Better to have smaller engaged list than large unengaged list.

No guarantees, but we guarantee process and transparency. We guarantee: Strategic email planning (segmentation, automation, content calendar), Professional email copywriting and design, Technical setup and deliverability optimization, Monthly performance reporting with revenue attribution, Continuous A/B testing and optimization. Our track record: 87% of clients achieve positive ROI within 6 months, Average client ROI: 4.5x email marketing investment, Email consistently outperforms paid advertising for repeat business. We track revenue attribution so you see exactly what email drives.