Reminders that bring customers back
Email marketing for service businesses
For a service business, email is mostly reminders and follow-ups: a tune-up that is due, a thank-you after a job, a note before the busy season.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who email marketing is for
Past customers already know you, so they are often the easiest jobs to win back. A few well-timed emails do it: a thank-you with a review link, a reminder when maintenance is due. Gmail sets sender rules for anyone emailing its users, so we set your domain up first. Emails link to pages from web design and content marketing.
A good fit if you
- Have a customer list you never email
- Sell maintenance or seasonal work
- Want emails that reach the inbox
What we take care of
-
Follow-ups on autopilot
A thank-you after each job, a reminder when maintenance is due and a seasonal note, sent automatically.
-
Your domain set up right
SPF, DKIM and DMARC, the checks inboxes use to trust your mail, set up.
-
Easy to read on a phone
Short emails with one clear button, built to read on a phone, one-handed.
-
A clean list
Bounced addresses removed, and an unsubscribe link in every single email.
-
Approved before sending
We write every email in plain words, and you approve each one before it goes.
What we check first
We start with your list and sending setup: where customer emails live, whether people agreed to hear from you and which platform you use. We check your domain against Gmail's sender guidelines and sender FAQ. Then we find the moments worth an email. Review links point to your Google Business Profile, your listing on Maps.
To improve email delivery, we recommend that you always set up SPF, DKIM, and DMARC for your domains.
Source: Gmail's email sender guidelines
Illustrative
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, what you sell again and again, and where your customer list lives.
-
Step 2: Set up the basics
We clean your list, set up your domain records and choose or set up your email platform.
-
Step 3: Write and automate
We write the emails, you approve them, and the follow-ups run on their own.
On your own, or with us
-
Follow-up
On your own
When someone remembers.
With Optymizer
After every job, on its own.
-
Delivery
On your own
Emails that land in spam.
With Optymizer
Domain set up as Gmail asks.
-
Your list
On your own
Old addresses, no unsubscribe.
With Optymizer
Clean, with unsubscribe.
Email marketing questions
Which platform do you use?
The one you have, when it does the job, such as Mailchimp, ActiveCampaign or HubSpot. If you have none, we help you pick one. The list stays yours.
Will my emails hit spam?
We cannot control every inbox, but we set up what Gmail asks for: SPF, DKIM and DMARC, plus the one-click unsubscribe it requires on marketing mail.
How often will you send?
Only when there is a reason: after a job, before a service is due or ahead of your season. People unsubscribe from noise.
Can I email my customers?
Yes, if they gave you their email and agreed to hear from you. We do not buy lists or email strangers.
Do you write the emails?
Yes. We write them in plain words about your business, and you approve each one before it goes out.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
