Seasons, service plans and repairs
Marketing for HVAC companies
We help your HVAC company stay busy in the slow months with service plan emails, and show up when the heat or the cooling fails.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
In the slow months
Where calls get lost
The phone goes quiet in spring.
What we change
Tune-up reminders to past customers before the rush.
-
On a hot day
Where calls get lost
A no-cooling call goes elsewhere.
What we change
Google Ads for repair searches, with every call tracked.
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On your website
Where calls get lost
One page covers heating and cooling.
What we change
A page each for furnaces, AC, heat pumps and plans.
What your customers type
HVAC searches follow the weather: no heat in winter, no cooling in summer, tune-ups in between. Email marketing reminds past customers about tune-ups before the rush, Google Ads catch the repair searches when the weather turns, and local SEO gives each job a page for the people nearby.
- “ac repair near me”
- “furnace repair”
- “heat pump installation”
- “hvac tune up”
- “ac not cooling”
- “furnace not working”
Our stack for HVAC companies
-
Email marketing
Tune-up and service plan reminders to past customers, timed for the weeks before each season, so the slow months fill from people who already know you.
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Google Ads
Ads for repair searches when the weather turns, with each call traced back to its ad.
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Local SEO
A page for each job and town you serve, so Google can match the search to you.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which jobs you want more of in each season.
-
Step 2: Set up the reminders
Your customer list, the tune-up emails and call tracking.
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Step 3: Run, then check in monthly
Emails, ads and pages, then a monthly look at your own data.
What the rules say
Techs who service equipment that could release refrigerant must hold EPA Section 608 certification, and a homeowner comparing quotes never sees it unless you show it. We put it on the pages people read before they book. HVAC is also a Local Services Ads category, and a service area tells Google which towns you drive to.
Technicians who maintain, service, repair, or dispose of equipment that could release ozone depleting refrigerants into the atmosphere must be certified.
Illustrative
Questions HVAC companies ask
How do I fill the slow months?
Reminders to past customers about tune-ups and service plans, sent before each season, plus pages for planned jobs like heat pumps.
Do I need separate pages for heating and AC?
Yes. Someone searching for a furnace repair wants a page about furnaces, not a page that lists everything you do.
Should my site show our EPA certification?
Yes. Section 608 certification is required to work on refrigerant systems, and a homeowner comparing quotes cannot see it otherwise. One line on each service page and the contact page is enough.
What should a furnace or AC page say?
What the job is, the signs that bring people to it, what you check first and how to book. Someone with no heat at night wants the phone number near the top.
Should I run Local Services Ads?
Where they fit. HVAC is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
