Search results beyond the map
SEO for service businesses
SEO, short for search engine optimization, is the work that helps your website show up when people search Google for what you do.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who SEO is for
Below the map, Google lists websites. A site with one page for everything has little to match what people type, like drain cleaning in your town. We start from your Search Console data, Google's free report of the searches that show your site. Map work sits with local SEO, new pages with content marketing.
A good fit if you
- Have a website that rarely shows up on Google
- Offer services people search for by name
- Want choices made from real search data
What we take care of
-
A page for each service
One clear page per service and area, with titles that say what you do in your customers' words.
-
A site Google can read
Broken links, missing titles and slow pages found and fixed, page by page.
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Titles worth clicking
Titles and descriptions rewritten so your result says what you do and where.
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Links between your pages
Service, town and guide pages linked, so people and Google find the next one.
-
Monthly numbers you own
Each month we read your Search Console data and say which searches grew.
What we check first
We start with what Google already knows: which pages are indexed, which searches show you and where you sit. We check the site against the Search Essentials, Google's baseline rules, and read your titles against its title link guide. Slow or broken pages go to technical SEO first.
There are no secrets here that'll automatically rank your site first in Google (sorry!).
Source: Google's SEO Starter Guide
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which jobs you want more of and where you work.
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Step 2: Find the gaps
We read your Search Console data and your site, then list the pages that are missing or weak.
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Step 3: Build and measure
We fix and add pages, then go through the numbers with you every month.
On your own, or with us
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Choosing what to fix
On your own
Gut feel and a rival's site.
With Optymizer
Your Search Console data.
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Service pages
On your own
One page that lists everything.
With Optymizer
A page per service.
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Progress
On your own
Hard to tell what changed.
With Optymizer
A monthly read of searches.
SEO questions
How long does SEO take?
It depends on your site, your trade and your town. Fixing titles and broken pages is quick work. New pages take time for Google to find and to earn their place. Offer will tell you what he sees on the first call.
Can you promise first place?
No. Google's own SEO Starter Guide says there are no secrets that rank a site first. We work on what Google asks for: useful pages it can find and read.
SEO or local SEO?
They overlap. Local SEO is about the map and your Google profile. SEO is about your website in the results below the map. Most service businesses need both.
Do I need Search Console?
Yes, and it is free. Search Console shows the searches that bring people to your site. We set it up for you if you do not have it.
Will you write the pages?
Yes. We write them in plain words about the work you actually do, and you approve each one before it goes live. Google asks for people-first content, not pages stuffed with keywords.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
