Specs, partners and honest claims
Marketing for manufacturers
We help manufacturers get found for the parts and capabilities buyers search, earn links from partners, and keep claims honest.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where buyers get lost, and what we change
-
In search
Where buyers get lost
Your capabilities sit in a PDF.
What we change
A page for each capability, material and spec.
-
With partners
Where buyers get lost
Distributors never link to you.
What we change
Links from the distributors and partners you supply.
-
In your claims
Where buyers get lost
Vague green claims say little.
What we change
Specific claims you can back up, as the FTC expects.
What your customers type
Buyers and engineers search for a part, a process or a spec, often long before they request a quote. Link building earns mentions from the distributors you supply, SEO gives each capability a page, and content explains your processes in plain words.
- “cnc machining services”
- “custom metal fabrication”
- “injection molding company”
- “contract manufacturer”
- “precision parts supplier”
- “sheet metal fabrication”
Our stack for manufacturers
-
Link building
Mentions and links from the distributors, partners and trade groups you already work with, so buyers who trust them can find you too.
-
SEO
A page for each capability, material and spec, written for the searches buyers use.
-
Content marketing
Plain explanations of your processes, checked by your engineers before they go live.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which parts and buyers you want more of.
-
Step 2: Map capabilities
Your capabilities and specs, and a page plan for each one.
-
Step 3: Build, then check in monthly
Pages and partner links, then a monthly look at your own data.
What the rules say
Environmental claims fall under the FTC Green Guides: say exactly what the benefit is. Google says its systems favor content written for people, and its spam policies warn against links bought to rank.
It is deceptive to misrepresent, directly or by implication, that a product, package, or service offers a general environmental benefit.
Source: FTC Green Guides, 16 CFR 260.4
Illustrative
Questions manufacturers ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on manufacturing work where search and content are the job, and Offer will tell you on the first call whether we fit.
Can we call our products eco-friendly?
Only with a specific claim you can back up. The FTC Green Guides treat vague environmental claims as misleading.
How do you get links from distributors?
We ask the partners you already supply for a mention and a link on their product pages, with the details they need.
Who checks technical pages?
Your engineers do. We draft plain pages on each capability and nothing goes live until your team approves it.
Can you promise more quote requests?
No. Nobody can honestly promise requests or rankings. We make your capabilities easy for the right buyers to find.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
