Site moves, speed and search
Marketing for technology companies
We help technology companies keep their search traffic through redesigns and domain moves, and build pages that rank.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where traffic gets lost, and what we change
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In a redesign
Where traffic gets lost
Old pages vanish without redirects.
What we change
A redirect map for every old page before launch.
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On a slow site
Where traffic gets lost
Heavy pages load slowly on phones.
What we change
Speed fixes measured before and after.
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In search
Where traffic gets lost
Product pages never show for the work.
What we change
Pages written for the searches buyers use.
What your customers type
Most search traffic is lost in a redesign or a domain move, not slowly over time. Technical SEO plans the move and fixes speed and crawling, SEO gives each product a page that can rank, and web development builds the site so it stays fast.
- “managed it services”
- “cloud migration services”
- “cybersecurity company”
- “it support for business”
- “software development firm”
- “data backup services”
Our stack for technology companies
-
Technical SEO
Redirect maps for site moves, speed fixes and crawl checks, planned before launch and checked after, so a redesign does not cost you the traffic you built.
-
SEO
A page for each product and service, written for the searches your buyers use.
-
Web development
A site built to stay fast, with clean code and forms that reach your team.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, what is changing on your site and when.
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Step 2: Audit and map
A crawl of the current site and a redirect map for every page.
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Step 3: Launch, then check in
A checked launch, then a monthly look at your own data.
What Google says matters
A domain change is the riskiest launch a tech company makes. Google's Change of Address tool moves your search results to the new domain once the old site redirects, and its site move guide sets out the rest. We plan both before launch and check them after.
Use the Change of Address tool when you move your website from one domain or subdomain to another.
Source: Google's Change of Address tool
Illustrative
Questions technology companies ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on technology work where search and content are the job, and Offer will tell you on the first call whether we fit.
Do we tell Google about a new domain?
Yes. Once the redirects are live, Google's Change of Address tool tells it about the move. It is for moves from one domain to another, not within one site.
Can you protect our rankings in a redesign?
We plan the redirects before launch and check them after, as Google's site move guide describes. Some movement is normal; lost pages are not.
Do you build the site too?
We can, or we work beside your developers with a redirect map and a launch checklist they can follow.
How do you measure speed?
With Google's own tools, before and after each change, on phones as well as desktops, so you see what moved.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
