Archives, search and quality
Marketing for publishers
We help publishers keep large archives healthy in search, fix what slows Google down, and build content plans readers want.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where readers get lost, and what we change
-
In the archive
Where readers get lost
Old stories link to dead pages.
What we change
Broken links fixed and old pages redirected.
-
In search
Where readers get lost
Thin near-duplicate pages pile up.
What we change
Pages merged or improved before more are added.
-
In the plan
Where readers get lost
Stories chase topics readers skip.
What we change
A plan built on what readers search and stay for.
What your customers type
Readers find stories through search long after they publish. Technical SEO keeps a large archive crawlable and fast, SEO keeps evergreen pages current, and content plans focus on what readers search and stay for.
- “how to guide”
- “best of the year list”
- “local news today”
- “recipe ideas”
- “product reviews”
- “explainer article”
Our stack for publishers
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Technical SEO
Crawl and speed work across a large archive: broken links fixed, old pages redirected and duplicates merged, so Google spends its time on the stories that matter.
-
SEO
Evergreen guides kept current, with titles and links that match what readers search.
-
Content marketing
A plan built on what readers search and stay for, with every page checked by people.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, what you publish and how readers find it.
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Step 2: Audit the archive
A crawl of the archive and a list of what to fix, merge or keep.
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Step 3: Fix, plan, then check in
Fixes and a content plan, then a monthly look at your own data.
What Google says matters
Google's spam policies target pages made in bulk only to rank, and its systems reward pages written for people. Clean redirects keep old stories useful when a site is rebuilt.
Scaled content abuse is when many pages are generated for the primary purpose of manipulating search rankings and not helping users.
Source: Google's spam policies
Illustrative
Questions publishers ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on publishing work where search and content are the job, and Offer will tell you on the first call whether we fit.
Should we delete old stories?
Rarely. Most old stories are worth keeping, updating or merging. We look at what each one still does before anything is removed.
Do you use AI to write articles?
AI helps with research and checks, and people write and review every page. Google's spam policies target pages made in bulk only to rank.
Can you help with a site rebuild?
Yes. A redirect map for every old page, planned before launch and checked after, as Google's site move guide describes.
Can you promise more traffic?
No. Nobody can honestly promise traffic or rankings. Google rewards helpful pages; we help you keep yours healthy.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
