Expertise, referrals and search
Marketing for professional services firms
We help your firm show its expertise in search, answer the questions clients ask, and earn links from the people you already work with.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where clients get lost, and what we change
-
Before the first call
Where calls get lost
People cannot tell what you do best.
What we change
A page for each service, with who it is for.
-
In search
Where calls get lost
Your firm never shows for the work.
What we change
Pages written for the searches your clients use.
-
With partners
Where calls get lost
Referral partners never link to you.
What we change
Links from the firms you already work with.
What your customers type
Clients search for the problem before they search for a firm. SEO gives each service a page that can rank, content answers the questions they ask, and link building earns mentions from partners and local groups you already know.
- “business consultant near me”
- “financial adviser”
- “hr consultant”
- “marketing consultant”
- “management consulting”
- “insurance broker”
Our stack for professional firms
-
SEO
A page for each service you offer, written for the searches your clients use, with the details that show who it is for and what happens next.
-
Content marketing
Plain answers to the questions clients ask, written with you and checked by your team.
-
Link building
Mentions from partners, associations and local groups you already work with.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which clients and services you want more of.
-
Step 2: Map the questions
The questions your clients ask, and a page plan to answer them.
-
Step 3: Publish, then check in
Pages, answers and links, then a monthly look at your own data.
What the rules say
Firms win clients on trust, and client quotes are the usual proof. The FTC's Endorsement Guides let you feature customer comments in ads, as long as each reflects the client's honest experience and any connection is disclosed. So we quote real clients, with their okay, and never write one. Google wants pages written for people.
Endorsements must reflect the honest opinions or experiences of the endorser.
Source: FTC Endorsement Guides
Illustrative
Questions professional firms ask
Can we quote our clients on the site?
Yes, with their okay. The FTC lets you feature customer comments in ads when they are honest, and any tie, like a discount or a family link, is disclosed.
Should we list credentials?
Yes. Licenses, designations and memberships are what clients check first. One line per person on the team page, linked to the body that issued it where you can.
Who writes the content?
We draft it with you, from calls and notes, and your team checks every word. The expertise is yours; we make it easy to find.
Do we need a Google profile?
If clients visit your office, yes. Google's guidelines also explain when individual practitioners can have their own.
How do you build links?
From real relationships: partners, associations, events and local groups. We never buy links.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
