Franklin County · Midwest
Local SEO in Columbus, Ohio
Local SEO is how a business shows up on the map near the people who call. For a Columbus business, that means people in Short North, German Village and across Franklin County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Columbus at a glance
- area codes; new lines may get the newer one
- 614 and 380
- Source: North American Numbering Plan Administrator, 2015
How people search here
Columbus is two cities at once: old brick in German Village, Victorian Village and Olde Towne East, and fresh subdivisions out past the Outerbelt. The first group searches for repairs, the second for installs. Ohio State adds its own rhythm, with student moves and landlord calls around campus. Name the neighborhoods you work in on your Google Business Profile, and build local SEO pages for suburbs you serve, such as Dublin or Westerville, only when you have real jobs there.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Downtown
- Short North
- German Village
- Clintonville
- Victorian Village
- Italian Village
- Brewery District
- Arena District
- Olde Towne East
- Franklinton
- Merion Village
- Hilltop
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Columbus, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
-
Plumbers
Leaks, drains and water heaters.
-
HVAC
Heating and cooling repairs.
-
Electricians
Repairs, panels and installs.
-
Roofers
Repairs and replacements.
-
Locksmiths
Lockouts and rekeys.
-
Garage doors
Springs, openers and doors.
How it starts
-
Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
-
Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
-
Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should a Columbus business name Dublin and Worthington too?
Name the suburbs your crews reach on an ordinary day. Dublin, Worthington, Upper Arlington and Bexley are their own cities, and customers there type their own town first. Google's service-area rules cover adding them to one profile. Wait on a separate page until you have work and photos from that town.
Do I need an office in Columbus to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Clintonville or Victorian Village, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Columbus?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Franklin County or a few places like Italian Village, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Columbus.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.