Google Maps and local search
Local SEO for service businesses
Local SEO is getting found on Google by people near you, in the three businesses it shows on a map first.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
- the year Optymizer was founded
- 2011
Who local SEO is for
When a pipe bursts, people search on their phone, and many end up on the map. It shows your Google Business Profile, your listing on Google Maps. A thin one sends the call elsewhere. Our free checklist shows how yours looks.
A good fit if you
- Work in set towns or a radius
- Have a Google profile, or need one
- Want calls from people nearby
What we take care of
-
Your profile, set up right
Every field filled in, photos of your real jobs added, all kept current.
-
Listings that all match
Yelp, Apple Maps and the Better Business Bureau list you too. We fix the wrong ones.
-
Reviews asked and answered
A link or QR code your crew shares after each job, and a reply to every review.
-
A page for each town
Real pages for the towns you drive to, about the work you actually do there.
-
Links from local sites
Your chamber, suppliers and local news. Google counts the sites that link to you.
What we check first
First we look at your business the way Google does: a verified profile, the right main category, one name, address and phone across the web. Google asks for your real-world business name and service areas that match your towns. Missing town pages go to our web design team. In plain words: relevance is how well you match the search, distance is how far you are from the searcher, popularity is how well known you are.
Local results are mainly based on relevance, distance, and popularity.
Source: Google's local ranking tips
Illustrative
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, about your towns and the jobs you want.
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Step 2: Fix the basics
We clean up your profile and listings so they all match.
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Step 3: Build, then check in monthly
Reviews, town pages and links, then a monthly look at what changed.
On your own, or with us
-
Your listings
On your own
Old numbers on sites you forgot.
With Optymizer
Corrected to match your profile.
-
Reviews
On your own
Asked for when you remember.
With Optymizer
Asked for after each job.
-
Knowing what works
On your own
A guess from how busy you are.
With Optymizer
Your own Google data, monthly.
Local SEO questions
How soon do calls come?
It depends on your town, your trade and your profile today. Fixing a broken profile is quick work. Reviews and links build up over months. Offer will tell you what he sees on the first call.
Can you promise a top spot?
No. Nobody can honestly promise a ranking, and Google says there is no way to request or pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Do I need a storefront?
No. If you drive to your customers, Google lets you list the areas you serve instead of a shop address, up to 20 of them.
More than one location?
Each real location gets its own profile, with its own phone number, hours and reviews. Google's guidelines want one profile per business location, so we never set up two for the same place.
Do you buy reviews?
No. Google bans offering anything in exchange for a review. We help you ask real customers, and we reply to every review, good or bad.
Is this the same as Ads?
No. Google Ads and Local Services Ads are paid spots above the free results; local SEO works on the free map results. Some owners run both. Google Ads management is a separate service.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
