Shopping ads, email and fast pages
Marketing for online stores
We help online stores sell through shopping ads, bring buyers back with email, and keep product pages fast and honest.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where sales get lost, and what we change
-
In shopping ads
Where sales get lost
The ad and the page do not match.
What we change
Feeds that match each product page, price and stock.
-
After a visit
Where sales get lost
Carts are left and never followed up.
What we change
Emails for left carts and repeat buyers.
-
On product pages
Where sales get lost
Big catalogs load slowly.
What we change
Speed and crawl fixes across the catalog.
What your customers type
Shoppers search for the product, compare prices, and often leave to think. Google Ads put your products in shopping results, email brings back the people who left, and technical SEO keeps a large catalog fast and easy for Google to read.
- “buy running shoes online”
- “organic dog food”
- “handmade jewelry”
- “replacement parts”
- “gift ideas for dad”
- “free shipping store”
Our stack for online stores
-
Google Ads
Shopping and search ads fed from your product data, with prices and stock that match each page, and every sale traced back to the ad that brought it.
-
Email marketing
Emails for left carts, new arrivals and repeat buyers, sent when they matter.
-
Technical SEO
Speed, crawling and clean product data, so a big catalog stays easy for Google to read.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which products and buyers you want more of.
-
Step 2: Fix feeds and tracking
Product data, sales tracking and the emails that matter most.
-
Step 3: Run, then check in monthly
Ads and emails, then a monthly look at your own data.
What Google says matters
Google's Misrepresentation policy expects listings to match the product. Federal rules ban buying reviews, and Google says its systems favor content written for people, not only to rank.
The Misrepresentation policy strives to ensure that listings are clear, honest, and provide information that users need to make informed decisions.
Source: Google Merchant Center policies
Illustrative
Questions online stores ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on ecommerce work where search and content are the job, and Offer will tell you on the first call whether we fit.
Why do shopping ads get disapproved?
Often the feed and the page disagree on price, stock or details. Google's Merchant Center policies expect them to match, so we fix the data first.
Which emails matter most?
Left carts, a welcome series and back-in-stock notes usually come first. We set them up with your store platform and your offers.
Can you handle a large catalog?
Yes. Speed, crawling and product data across thousands of pages, fixed in order of what affects sales most.
Can you promise more sales?
No. Nobody can honestly promise sales or rankings. We make sure your ads, pages and emails are honest and easy to act on.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
