Inspections, repairs and real photos
Marketing for roofers
We help your roofing company show up on Google Maps with photos of real roofs, and pages that match what homeowners search.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
After a storm
Where calls get lost
Your number is lost among the rest.
What we change
Google Ads for repair searches, with every call tracked.
-
On Google Maps
Where calls get lost
Your profile has no recent photos.
What we change
Photos of real roofs, added after each job.
-
On your website
Where calls get lost
The inspection form is hard to find.
What we change
A short inspection request on every page.
What your customers type
Homeowners search for a repair after a storm and for a replacement when they are ready. The map answers the nearby searches, so local SEO adds photos of real roofs and a page for each service. A website with a short inspection form, and Google Ads for repairs, do the rest.
- “roofer near me”
- “roof repair”
- “roof replacement”
- “roof leak repair”
- “storm damage roof”
- “roof inspection”
Our stack for roofers
-
Local SEO
Photos of real roofs on your Maps listing and a page for each service you offer, so Google can match repair and replacement searches to you.
-
Web design
A fast site with a short inspection request and a call button on every page.
-
Google Ads
Ads for repair searches after bad weather, with each call traced back to its ad.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which jobs you want more of and where.
-
Step 2: Fix photos and forms
Your profile photos, service pages and the inspection form.
-
Step 3: Grow, then check in monthly
More pages and ads, then a monthly look at your own data.
What Google says matters
Town pages only help when each one says something true about the work there. Google calls near-copies doorway abuse. Roofers is also a Local Services Ads category, and local ranking leans on relevance, distance and popularity.
Doorway abuse is when sites or pages are created to rank for specific, similar search queries.
Source: Google's spam policies
Illustrative
Questions roofers ask
Should I have a page for every town?
Only towns where you really work, each with something true to say. Google's spam policies treat near-copies as doorway abuse.
Do job photos help?
They show homeowners real work before they call. We help your crew take them and add them to your profile and pages, with the customer's okay.
Should I run Local Services Ads?
Where they fit. Roofers is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Can you promise more jobs after storms?
No. Nobody can honestly promise jobs or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Will you ask my customers for reviews?
We set it up so your crew can: a link or QR code after each job, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
