Inspections, repairs and real photos
Marketing for roofers
We help your roofing company show up on Google Maps with photos of real roofs, and pages that match what homeowners search.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
After a storm
Where calls get lost
Your number is lost among the rest.
What we change
Google Ads for repair searches, with every call tracked.
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On Google Maps
Where calls get lost
Your profile has no recent photos.
What we change
Photos of real roofs, added after each job.
-
On your website
Where calls get lost
The inspection form is hard to find.
What we change
A short inspection request on every page.
What your customers type
Homeowners search for a repair after a storm and for a replacement when they are ready. The map answers the nearby searches, so local SEO adds photos of real roofs and a page for each service. A website with a short inspection form, and Google Ads for repairs, do the rest.
- “roofer near me”
- “roof repair”
- “roof replacement”
- “roof leak repair”
- “storm damage roof”
- “roof inspection”
Our stack for roofers
-
Local SEO
Photos of real roofs on your Maps listing and a page for each service you offer, so Google can match repair and replacement searches to you.
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Web design
A fast site with a short inspection request and a call button on every page.
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Google Ads
Ads for repair searches after bad weather, with each call traced back to its ad.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which jobs you want more of and where.
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Step 2: Fix photos and forms
Your profile photos, service pages and the inspection form.
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Step 3: Grow, then check in monthly
More pages and ads, then a monthly look at your own data.
What the rules say
After a storm, homeowners hear from roofers they never called. The FTC warns that home repair scammers find people after a windstorm and tells homeowners to check licenses and insurance. Your site should make that check easy: license, insurance and a written estimate, all in one place. Roofers are also a Local Services Ads category.
They might find you after a flood, windstorm, or other natural disaster.
Source: FTC on home repair scams
Illustrative
Questions roofers ask
How do we stand apart from storm chasers?
Show what the FTC tells homeowners to check: your license and insurance and a written estimate. Make each one easy to find on the site and your profile.
Should storm pages go up after a storm?
Only with something true to say: the damage you are seeing and how to book an inspection. Google's spam policies treat near-copies of one page as doorway abuse.
Should we take inspection requests online?
If you offer inspections, yes: a short form for the address and the problem, with photos if the homeowner has them, sent straight to you.
Do job photos help?
They show homeowners real work before they call. We help your crew take them and add them to your profile and pages, with the customer's okay.
Should I run Local Services Ads?
Where they fit. Roofers is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
