Enquiries, programs and parents
Marketing for schools
We help schools and training programs show each program clearly, make enquiries easy, and reach the parents and students searching.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where enquiries get lost, and what we change
-
On your website
Where enquiries get lost
The enquiry form is hard to find.
What we change
A short enquiry form on every program page.
-
In search
Where enquiries get lost
Programs share one long page.
What we change
A page for each program, with who it is for.
-
On social media
Where enquiries get lost
Parents never see a normal day.
What we change
Posts that show classes, events and people.
What your customers type
Parents and students search for a program, then look for what a normal day is like. A website with a page per program makes enquiries easy, social media shows classes and events, and SEO helps each program page rank for the searches families use.
- “private school near me”
- “after school program”
- “coding bootcamp”
- “tutoring near me”
- “trade school”
- “summer camp”
Our stack for schools
-
Web design
A page for each program with a short enquiry form that reaches the right person, so parents and students can ask a question without hunting for a phone number.
-
Social media
Posts of classes, events and people, with consent, so families can picture a normal day.
-
SEO
A page for each program, written for the searches families and students use.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which programs you want more enquiries for.
-
Step 2: Fix pages and forms
A page per program and enquiry forms that reach the right person.
-
Step 3: Post, then check in monthly
Posts and pages, then a monthly look at your own data.
What Google says matters
Google's guidelines let departments within schools and universities have their own Maps listings. It says its systems favor content written for people, and reviews must reflect a genuine experience.
Departments within businesses, universities, hospitals, and government institutions may have their own Business Profiles on Google.
Illustrative
Questions schools ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on education work where search and content are the job, and Offer will tell you on the first call whether we fit.
Can each campus or department have a profile?
Yes, where they serve people on their own. Google's guidelines let departments within schools and universities have separate profiles.
How do you handle student photos?
Only with the consent your school already collects, and only the photos you approve. Privacy comes before any post.
Do you write program pages?
Yes, with your staff. We draft plain pages about who each program is for and what happens next, and you approve every word.
Can you promise more enrollments?
No. Nobody can honestly promise enrollments or rankings. We make it easy for the right families to find you and ask.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
