Frequently Asked Questions
Find answers to 16 common questions about SEO, Google Ads, website design, pricing, and getting started with Optymizer.
Popular Questions
Local SEO
Average timeline: 60-120 days to reach top 3. Factors that accelerate: complete Google Business Profile (we handle this week 1), review velocity (20-30/month is ideal), citation consistency (fixed weeks 2-4), location-specific content (built weeks 4-8). If you're starting from zero, expect closer to 120 days. If you're already ranking #5-7, we can hit top 3 in 60-75 days with aggressive optimization.
No one can ethically guarantee Google rankings. What we do guarantee: complete execution of proven local SEO methodology, NAP consistency across 200+ sources, optimized Google Business Profile, systematic review generation, location-specific content, monthly reporting. Our track record: 87% of clients reach top 3 within 90 days.
More than your top competitor. General benchmarks: Top 3 Map Pack = 100-300 reviews minimum in competitive markets. Position #1 often has 200-500+ reviews. Review velocity matters as much as volume—Google favors businesses with consistent new reviews.
Yes, but different strategy. Multi-location approach: separate Google Business Profile for each location (never share phone numbers), location-specific landing pages, separate review strategies per location, individual citation building, unique content for each location's service area. Our methodology scales to 2-50+ locations.
Top performers: home services (plumbing, HVAC, electrical, locksmith), medical practices (dental, chiropractic, urgent care), legal services (personal injury, family law), automotive repair, home improvement (roofing, painting, landscaping), professional services (accounting, real estate).
Google Ads
We typically recommend a minimum ad spend of $1,500/month to generate sufficient data and leads. However, this varies by industry and market. High-ticket services (like legal or HVAC replacement) may require higher budgets, while niche services might succeed with less. We'll provide a custom budget recommendation during your strategy call.
Yes. They're complementary, not competitive. Google Ads captures intent immediately (pay for clicks), local SEO builds long-term organic visibility (earn clicks). Optimal approach: run Google Ads for immediate leads while building local SEO foundation. As organic rankings improve (months 3-6), organic clicks increase, paid cost-per-lead decreases.
Google Ads (PPC) appear at the top of search results and you pay per click. Local Services Ads (LSA) appear above PPC ads and you pay per lead (call or message). LSAs require 'Google Guaranteed' verification. We manage both to maximize your real estate on the search results page.
Website Design
Our typical timeline for a conversion-optimized local service website is 4-6 weeks. This includes strategy, design, development, content writing, and SEO setup. We prioritize speed-to-market without sacrificing quality.
Absolutely. We design mobile-first because over 60% of local searches happen on mobile devices. Your site will look perfect and load instantly on phones, tablets, and desktops.
Yes. Once paid in full, you own 100% of your website, domain, and content. We don't hold your assets hostage. We build on standard platforms (like Astro, Next.js, or WordPress) so you're not locked into a proprietary system.
Pricing & Contracts
Starting at $1,497/month for single-location businesses. This includes GBP optimization, citation building, review management, location content, and monthly reporting. We offer custom packages for multi-location businesses.
We operate on month-to-month agreements after an initial 3-month foundation period. We believe we should earn your business every month. Our 95% retention rate speaks for itself.
We offer a performance guarantee: if we don't hit agreed-upon KPIs (like lead volume or profile views) by day 90, we work for free until we do.
Getting Started
Book a free 20-minute strategy call. We'll analyze your market, look at your competitors, and give you a clear roadmap for growth. No pressure, just honest advice.
Access to your Google Business Profile, website access (if you have one), and photos of your team/work. We handle the heavy lifting—writing content, building citations, optimizing technical SEO. Your job is to answer the phone and close leads.
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Still have questions?
We're happy to answer them. Schedule a quick chat with our team.