Founder's Notebook
Realizations and principles from running the agency, told in the first person and labeled as opinion.
You run a small business, and you keep deciding which parts of the work to hand to a machine and which to keep. This is the pillar written in the first person. It holds realizations and principles from running our agency, and all of them are opinion, so read them that way.
The themes recur. What we hand to the machine and what stays human. Why we position ourselves by what we refuse to say. Why we ship at a high bar and log everything we do. How these very posts get made. We do not present any of it as settled fact. When a post leans on a factual claim, we check it against a source, and when it is only our experience, we say that plainly. Expect short, candid entries, some of which we may revise later as we learn more.
You should come away with a few principles you can argue with or borrow. If you want a partner for your own rankings, read about working with us on search on our SEO page.
Every post in Founder's Notebook
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