Mountain region
Local SEO in Aurora, Colorado
Local SEO is how a business shows up on the map near the people who call. For a Aurora business, that means people in Fitzsimons, Southlands and the rest of Aurora. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Aurora at a glance
- area codes on one overlay; the newest is used last
- 303, 720, 983
- Source: North American Numbering Plan Administrator, 2021
How people search here
Drive Colfax Avenue east out of Denver and you're in Aurora before you notice, and you keep going until the plains open up. It runs from the old strip past Buckley and the Anschutz medical campus to newer streets around Southlands and Tallyn's Reach. The city reaches into three counties, so searchers often add Denver or a neighbor like Centennial instead of Aurora itself. Your Maps pin may sit closer to a Denver searcher than to someone in Saddle Rock. Old Aurora and the new east side are different searches, so local SEO treats them that way, while your Google Business Profile lists only the areas you drive to.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Original Aurora
- Fitzsimons
- Southlands
- Saddle Rock
- Heather Gardens
- Tallyn's Reach
- Blackstone
- Mission Viejo
- Aurora Highlands
- Murphy Creek
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Aurora, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Roofers
Repairs and replacements.
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HVAC
Heating and cooling repairs.
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Plumbers
Leaks, drains and water heaters.
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Garage doors
Springs, openers and doors.
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Electricians
Repairs, panels and installs.
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Locksmiths
Lockouts and rekeys.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should an Aurora business say Denver in its listings?
Mention Denver where it's true. Many people in Aurora still search for Denver, since it's the name they know, and the cities share a border. But don't claim a Denver address or work you don't do. Put your real Aurora address in your profile, name the places you cover, and add a page for another city only when you can show jobs there. Google explains service areas plainly.
Do I need an office in Aurora to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Saddle Rock or Heather Gardens, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Aurora?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Aurora or a few places like Tallyn's Reach, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Aurora.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.