Dallas County · South
Local SEO in Dallas, Texas
Local SEO is how a business shows up on the map near the people who call. For a Dallas business, that means people in Downtown, Deep Ellum and across Dallas County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Dallas at a glance
- area codes sharing the city; new lines may get the newest
- 214, 469, 972 and 945
- Source: North American Numbering Plan Administrator, 2020
How people search here
Dallas isn't one market. The Park Cities and Preston Hollow north of Mockingbird Lane search differently from Oak Cliff across the Trinity, or Lakewood by White Rock Lake, and Deep Ellum and Uptown run on apartments and condos. Highland Park and University Park sit inside the city but are their own towns, and Irving, Garland and Richardson run right up to the line. Prewar bungalows, mid-century ranches and new towers each bring different jobs. Name your corners on your Google Business Profile, and add local SEO pages only where you work.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Uptown
- Downtown
- Deep Ellum
- Oak Lawn
- Bishop Arts District
- Oak Cliff
- Lakewood
- M Streets
- Knox-Henderson
- Lower Greenville
- Preston Hollow
- Victory Park
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Dallas, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Plumbers
Leaks, drains and water heaters.
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HVAC
Heating and cooling repairs.
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Electricians
Repairs, panels and installs.
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Roofers
Repairs and replacements.
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Locksmiths
Lockouts and rekeys.
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Garage doors
Springs, openers and doors.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should a Dallas business list Highland Park and University Park?
Yes. Highland Park and University Park are separate towns, and residents search for them by name. Add them next to the suburbs you cover, using Google's service-area option. A page for either town can wait until you have jobs and photos there.
Do I need an office in Dallas to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Oak Lawn or Bishop Arts District, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Dallas?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Dallas County or a few places like Oak Cliff, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Dallas.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.