The Three H's That Built 95%+ Retention Over 20 Years
Honesty. Humility. Hard Work. Not marketing slogans. The foundation we've actually built on since 2005. Why clients stay with us from the beginning.
Why Culture Matters (And Why Most Agencies Get This Wrong)
Industry average client retention: 40-60%.
Our retention rate: 95%+.
That gap isn't luck. It's not better tactics or cheaper pricing. It's culture. When you build on Honesty, Humility, and Hard Work, clients don't leave. They stay through COVID crises, budget cuts, strategy pivots, and market changes.
Most agencies talk about "transparency" and "partnership" in their marketing. Then they overpromise in the sales call, hide behind jargon when results don't come, and blame the client when things go wrong.
We did the opposite from day one. We built The Three H's into every client interaction, every strategy decision, every tough conversation. It's why our luxury travel client stayed with us for 9+ years (including through COVID when their traffic dropped 90%). It's why our legal services client trusted us to scale from $15K to $1M+ monthly ad spend. It's why we're still optimizing for clients we started with in 2005.
The Three H's aren't values we aspire to. They're decisions we make every day.
The Three H's
Honesty, Humility, and Hard Work—the foundation that drives our 95%+ client retention over 20 years.
Honesty
We tell clients what they need to hear, not what they want to hear. Even when it costs us the deal.
Real Example: Legal Services Client
The situation: Law firm wanted to scale Google Ads from $15K to $100K monthly immediately.
What we told them: "Your campaign infrastructure can't support that scale. Build the foundation first—then scale in 6-12 months."
What happened: They built the infrastructure. We scaled them to $1M+ monthly managed volume over 3 years. Read the full case study →
Humility
We don't pretend to know everything. We learn from clients, admit mistakes, and iterate based on data—not ego.
Real Example: Healthcare Client (HIPAA Compliance)
The situation: Healthcare client hired us for SEO. We'd never done HIPAA-compliant healthcare SEO before.
What we did: We told them upfront: "We don't know HIPAA compliance. But we'll learn it, work with your compliance team, and build the right processes."
What happened: 567% impression growth, 520% traffic increase. Read the full case study →
Hard Work
We do the work other agencies won't. The manual audits. The 340+ error fixes. The 2,400+ articles. The unglamorous execution that actually drives results.
Real Example: Telecom Site Rebuild (340+ Errors)
The situation: Enterprise telecom platform had 340+ technical errors from years of neglect.
What we did: We manually audited every page and fixed all 340+ errors in 3 months.
What happened: Zero ranking loss during migration. 285% traffic growth. Read the full case study →
How The Three H's Create 95%+ Retention
Break Honesty → Client Leaves
Typical agency: Promises Page 1 rankings in 90 days. Doesn't deliver. Makes excuses. Blames Google algorithm updates.
Result: Client loses trust and fires the agency.
Break Humility → Client Leaves
Typical agency: Pretends to know the client's industry better than they do. Ignores client feedback. Refuses to admit mistakes when strategy fails.
Result: Client feels unheard and finds an agency that listens.
Break Hard Work → Client Leaves
Typical agency: Sends generic monthly reports. Doesn't respond to emails promptly. Takes weeks to implement changes. Delivers minimum viable effort.
Result: Client feels neglected and finds an agency that actually works.
Follow All Three H's → Client Stays
Our approach: Set realistic expectations (Honesty). Learn the client's business and admit when we don't know something (Humility). Do the unglamorous work that drives results (Hard Work).
Result: 95%+ retention rate. Clients stay through budget cuts, market changes, and COVID crises. They stay because they trust us.
See The Three H's in Action
9+ Year Partnership
Luxury travel concierge through COVID crisis. The Three H's kept us together when traffic dropped 90%.
Read Case StudyLearning HIPAA Together
Healthcare client taught us compliance. We delivered 567% impression growth. Humility in action.
Read Case Study340+ Errors Fixed
Telecom site rebuild. Every error manually reviewed and fixed. Hard work, proven results.
Read Case StudyHonest About Scale
Legal client wanted $100K spend immediately. We said build infrastructure first. Scaled to $1M+.
Read Case Study$10K Budget Honesty
SaaS startup wanted everything. We told them what was realistic. MVP delivered on-time, on-budget.
Read Case Study2,400+ Articles Created
Publishing client needed scale. We did the unglamorous work. Every article reviewed and optimized.
Read Case StudyExperience The Three H's
20 years of Honesty, Humility, and Hard Work. 95%+ retention rate. Long-term partnerships built on trust, not contracts.
If you want an agency that tells you the truth, learns from you, and does the unglamorous work that drives results—let's talk.
Start a ConversationFirst call: 30 minutes, zero sales pressure, 100% Honesty about whether we're the right fit.