Honest Marketing
Claims, trust, and compliance: how we keep marketing copy accurate and what happens when we catch ourselves overstating something.
You are about to put a promise on a page, and you are not sure you can prove it. This pillar is for owners and marketers who want copy that survives a skeptical reader and a regulator's question. It is about how we keep marketing copy accurate, and what we do when we catch ourselves overstating something.
The posts are written from our own corrections. Some argue that proof has to exist before a claim runs. Others explain why deleting a false promise does not license writing the opposite promise, and how facts that merely sound right slip into copy. Another deals with badges and credentials nobody earned. When we find an error in our own work, we say what it was and how we fixed it. Opinion is labeled as opinion, and factual or legal points are checked against a primary source, with a note when we cannot confirm it.
You should finish a post knowing what to check before your own copy goes live. Our content marketing page covers the copy we write for service businesses.
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