Social, email and clear prices
Marketing for travel companies
We help travel and hospitality businesses show the experience on social media, bring guests back with email, and keep prices clear.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where bookings get lost, and what we change
-
On social media
Where bookings get lost
Comments and questions go unanswered.
What we change
Posts of the trip and replies to every question.
-
After a stay
Where bookings get lost
Guests never hear from you again.
What we change
Emails with offers for their next trip.
-
On your pricing
Where bookings get lost
Fees appear only at checkout.
What we change
The total price shown up front, as the rules require.
What your customers type
Travelers search for a place, then look at photos, reviews and the price. Social media shows the experience and answers questions, email brings past guests back, and SEO, the work that helps a page show in Google, gives each destination or stay a page of its own.
- “boutique hotel”
- “vacation rental”
- “guided tours”
- “weekend getaway”
- “family travel deals”
- “travel agent near me”
Our stack for travel companies
-
Social media
Posts and short videos of the place and the trip, with replies to every comment and question, so people can picture the stay before they book.
-
Email marketing
Emails to past guests with ideas and offers for their next trip, sent when they plan.
-
SEO
A page for each destination, stay or tour, written for the searches travelers use.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which trips and guests you want more of.
-
Step 2: Fix pages and prices
Destination pages with total prices, and your email list.
-
Step 3: Post, email, then check in
Posts and emails, then a monthly look at your own data.
What the rules say
Short-term lodging falls under the FTC rule on hidden fees, so the total price comes first. Federal rules also ban buying reviews, and Google says its systems favor content written for people.
In any offer, display, or advertisement that represents any price of a covered good or service, a business must disclose the total price more prominently than any other pricing information.
Source: FTC fees rule, 16 CFR 464.2
Illustrative
Questions travel companies ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on travel work where search and content are the job, and Offer will tell you on the first call whether we fit.
Do we have to show the total price?
For short-term lodging, yes. The FTC rule on hidden fees requires the total price, shown more prominently than other price details.
Which social platforms matter?
The ones your guests use to plan. We look at where your bookings and questions come from before choosing where to post.
Can you help us get more reviews?
We help you ask every guest the same way after their stay. Federal rules ban buying reviews, so there is never anything in exchange.
Can you promise more bookings?
No. Nobody can honestly promise bookings or rankings. We make the trip easy to picture and the price easy to trust.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
