About Optymizer
We grow local service brands with fast websites, search visibility, and practical AI. Founded in 2008, we focus on booked jobs, not vanity metrics.
The Journey: 17 Years of Real-World Battle Testing
Here's the truth: Most marketing agencies are full of it. They'll sell you "brand awareness" and "engagement metrics" while your competitor is stealing your customers. I built Optymizer because I was tired of watching good business owners get burned by snake oil salespeople who've never actually run a real business.
The SEO Gold Rush
Started building websites for local service businesses when Google was still figuring out local search. Learned fast that ranking page one meant nothing if the phone didn't ring. Focused on conversion, not just traffic.
Key lesson: Traffic without conversions is just expensive entertainment.
The Mobile Revolution
Watched businesses get crushed because their sites loaded in 8 seconds on mobile. Built our entire stack around speed-first architecture. Every millisecond matters when someone's pipe is flooding.
Key lesson: In emergency services, slow websites = lost jobs. Period.
The AI Acceleration
Started deploying AI booking agents when everyone else was still talking about chatbots. Real AI. Not glorified FAQ bots. Systems that actually book jobs, qualify leads, and route to the right technicians.
Key lesson: AI that doesn't make you money is just tech theater.
Real Results from Real Businesses
We don't do case studies. We do war stories. Here are some actual transformations:
Solo Locksmith → 100+ Technician Operation
Started with one guy in a van. Built him a lead machine. He's now running 100+ technicians across 3 states. Same systems. Same tracking. Scaled execution.
1 Moving Truck → 10-Truck Fleet
Took a single-truck moving company and built them into a multi-location operation. AI booking agent alone captures 40% of after-hours calls that used to go to competitors.
Local Garage Door Co → Regional Powerhouse
Dominated Google Maps in 47 zip codes. Reduced CAC by 62% while 3xing monthly job volume. Their competition is still buying billboards.
Electrician: $8K/mo Ad Spend → $2K with More Leads
Cut their Google Ads budget by 75% while increasing qualified leads by 40%. Turns out when your site loads fast and your AI answers calls instantly, you don't need to outspend everyone.
Luxury Travel Concierge: 9+ Year Partnership
Global VIP travel client stayed with us for 9+ years. 5.29K monthly clicks at peak, optimized across 27+ airports (JFK, Dubai, Mumbai, Manila, Delhi, Cancun). Still optimizing together. That's retention through results.
Healthcare Medical Devices: 567% Impression Growth
B2B medical device manufacturer saw 567% impression increase, 520% traffic growth. Multi-year partnership, international expansion, HIPAA-compliant strategies. Proof our methodology works beyond just home services.
The Three H's: Our Foundation Since 2005
These aren't just values on a wall—they're why clients who started with us in 2005 are still with us in 2025. Why 95%+ of our clients stay. Why we've survived 20 years while other agencies come and go.
Honesty
No smoke and mirrors. No inflated projections.
We show you real numbers from real clients (anonymized for their protection). When something isn't working, we tell you. When we don't know, we say so.
20 years in business because we never overpromise. You'll never hear "we'll get you to #1 on Google in 30 days" from us. You'll hear "here's what worked for 10 other clients in your industry, here's the timeline, here's the investment."
Humility
Your success is our success.
We're not here to be the smartest people in the room—we're here to make YOU the dominant player in YOUR market. Our client retention speaks louder than our marketing ever could.
We listen more than we talk. We learn your business before we propose solutions. A luxury travel client taught us global airport SEO. A healthcare device manufacturer taught us B2B compliance. We got better because we stayed humble.
Hard Work
20 years, 500+ clients, 95%+ retention rate.
That doesn't happen by accident. We outwork the competition so you can outrank them. Weekly optimization, monthly reporting, constant improvement. Every. Single. Week. For years.
It's not glamorous. It's checking rankings at 6am. It's A/B testing landing pages on weekends. It's answering client calls on holidays. It's what keeps a luxury travel client with us for 9+ years. It's what keeps a locksmith client with us from 1 technician to 100+.
These values aren't marketing copy. They're why a 9-year luxury travel partnership exists. Why healthcare clients trust us with HIPAA-compliant strategies. Why 95% of clients renew. <strong>Culture creates retention. Retention proves value.</strong>
How We Operate
Speed Over Perfection
Ship weekly, improve weekly. A good strategy executed now beats a perfect strategy executed never. We iterate based on real data, not boardroom theories.
Track Everything
From search → click → call → booked job → revenue. If we can't measure it, we don't do it. Your marketing should be as trackable as your bank account.
Your Data, Your Business
You own your Google Ads account, your analytics, your customer data. Period. No hostage situations. No proprietary black boxes. You should be able to walk away clean anytime.
AI That Works
We build AI that makes you money, not AI that makes headlines. If it doesn't increase bookings, reduce costs, or save time, we don't implement it.
No BS Communication
Weekly reports with actual numbers. Direct access to me and the team. No account managers who've never run a campaign. No marketing jargon. Just results.
Partner, Not Vendor
We win when you win. Our success is measured by your growth, not by how long we can keep you on retainer. If we're not driving results, fire us.
Who We Work With
We specialize in emergency and appointment-based service businesses where speed and availability = revenue:
Locksmiths
- check_circle Emergency calls
- check_circle High-intent searches
- check_circle Need-it-now customers
Garage Door Companies
- check_circle Installation
- check_circle Repair
- check_circle Emergency service
- check_circle Commercial contracts
Electricians
- check_circle Emergency electrical
- check_circle Installations
- check_circle Commercial projects
Moving Companies
- check_circle Local moves
- check_circle Long-distance
- check_circle Commercial relocations
Restaurants
- check_circle Local search dominance
- check_circle Online ordering
- check_circle Review management
Notice a pattern? All businesses where the phone rings = money in the bank. That's intentional. We're experts at one thing: getting your phone to ring with qualified customers who are ready to pay.
The Receipts
Years in Business
Since 2008. Survived algorithm updates, recessions, and pandemic shutdowns.
Businesses Scaled
From solo operators to 100+ employee operations.
Average Site Load Time
Industry average is 8-12 seconds. Speed = conversions.
After-Hours Captures
Calls booked by AI when competitors sleep.
Why We're Different
We've Actually Built Businesses
I'm not a marketer who read books about business. I've built, scaled, and sold multiple service businesses. I know what keeps you up at night because I've been there. The cash flow crunches. The seasonal slumps. The employee drama. I build solutions for the problems I've lived.
We're Technical, Not Just Creative
Pretty websites don't pay bills. Fast websites that convert do. Our team includes actual developers who can code, not just designers who make things look nice. We optimize Core Web Vitals, implement structured data, and build custom AI integrations. Not because it's trendy, but because it works.
We Focus on Unit Economics
Cost per lead. Cost per acquisition. Lifetime value. Profit per job. These are the only metrics that matter. We don't care about impressions, reach, or engagement. We care about: Did we make you more money than you paid us?
We Say No
We turn down more clients than we accept. If your business model is broken, marketing won't fix it. If you're not ready to track numbers and make data-driven decisions, we're not the right fit. We work with operators who execute, not dreamers who plan.
Ready to Grow?
If you're a local service business ready to dominate your market, let's talk. If you're looking for someone to manage your social media and post inspirational quotes, we're not your people.