Started from Locksmiths. Built Across 20+ Industries.

Started as a realtor in Austin, TX—top 10% producer by being one of the first to master Google Ads and landing pages while competitors relied on Yellow Pages. Built systems that actually converted searches into closed deals.

Then 2008 happened. Real estate market collapsed. Went from thriving to zero overnight. Best thing that ever happened—forced me to pivot my digital marketing skills to helping other local businesses survive.

Partnered with a locksmith friend in a joint venture—I handled all the marketing, he handled the locks. Built him from one van to a full operation through relentless local SEO, Google Ads optimization, and conversion testing.

Learned what works for emergency services: fast sites, clear calls-to-action, 24/7 availability messaging. This is where I discovered my real passion: turning marketing into measurable revenue for local businesses.

Officially founded Optymizer in 2012 to scale what worked for the locksmith to hundreds of local businesses. Watched the mobile revolution crush businesses with slow, desktop-only sites.

Rebuilt our entire stack around speed-first, mobile-first architecture. Survived multiple Google algorithm updates by focusing on fundamentals: fast sites, quality content, real user experience. Client retention became our competitive advantage.

In 2021-2022, adopted OpenAI's GPT-3 API—scaling quality content production 12-18 months before ChatGPT made AI mainstream. Built quality control systems, learned prompt engineering, developed AI-human collaboration workflows.

When ChatGPT launched on November 30, 2022, we integrated it immediately—because we already had a year of experience with the underlying technology. That head start meant we were optimizing AI systems while competitors were still discovering them.

Evolved from prompt engineering to context engineering—building AI systems that don't just generate content, but actually drive revenue. Deployed AI booking agents that qualify leads and schedule jobs 24/7.

Now operating 31 specialized AI agents across 62+ markets. Not AI for the sake of AI—AI because it delivers measurable results in days, not months.