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Hi, Welcome to Optymizer
A Blog with Tips, Tricks, Hacks and Insights on SEO and Online Marketing for Businesses
Our team of writers comes from a background of SEO for local businesses and also international businesses. We do SEO every day and decided to share the best of our knowledge and experience with the world. This blog is great for business owners or managers who want to grow their online presence in DIY fashion or for anyone wanting to know more about how SEO works and how it can work for you.
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– What is SEO?
Search Engine Optimization – SEO is the process of enhancing your website to increase organic search ranking position. It’s the “fine-tuning” that involves making adjustments and improvements to a website in order to rank higher in search engines for specific targeted keywords or phrases. The goal of any successful SEO campaign should be to get the highest possible rankings from both the major search engines Google, Bing, and Yahoo.
– How to get started with SEO?
Figure out how to write your articles for the human reader first. Keyword stuffing is a big no-no! This will only turn the readers away from your site. Remember that as an authority blogger, you want to create good content that people can use.
If you own a website, make sure that your content is properly optimized. This means that the blog articles must be well written and free from any grammatical or spelling errors. Set the proper page titles and meta descriptions for each of your blog posts to increase its search engine crawl rate. Use appropriate keywords in your articles but make sure that the keywords are relevant to your subject.
– How to Set up Google Webmaster Tools?
To set up Google Webmaster Tools, just log in to your account at https://www.google.com/webmasters/tools/. Next, click the button that says “add a property” and select the URL of the website that you want to submit for verification. After verifying your site, create a new CNAME record in your DNS configuration and redirect it to the primary web server IP address for Google Webmaster Tools.
– What’s the difference between SEO and SEM?
While both are related, SEM is a more powerful concept that refers to all digital campaigns. SEO on the other hand focuses on optimizing your site for search engines only.
For an online business or enterprise to succeed, it is necessary for them to have both organic SEO as well as a pay-per-click (PPC) SEM campaign. PPC allows you to reach your customers directly and deliver the desired results.
The best thing about this concept is that one does not need to spend a lot of money on SEO in order to show up on the SERPs. All you need is a professional who understands the SEO concept and can help you with your campaign.
– Why should I hire an SEO company or consultant?
There is no shame in hiring a professional SEO consultant to help you with your campaign. In fact, most big enterprises do the same even if they want to optimize their own website because they understand the time and effort that will be spent on this project.
If you’re working on a limited budget, then it would be better for you to invest in your future by hiring a professional SEO consultant.
– What are the most important factors to consider when I hire an SEO company or consultant?
Make sure that you hire a reputable and credible company or professional because looking for the cheapest deal is not enough. You need to make sure that they have a proven track record of getting results and offer their services at reasonable prices.
Some businesses will even offer a free consultation to get a foot in the door but remember that if it seems too good to be true, then it is! It is always best to check out their credentials before hiring one and do not hire any SEO company or professional who asks for upfront payment.
– How can you tell if an SEO Company has done bad optimization for me?
It is important to keep track of your website ranking over a period of time. If you notice that your website ranking keeps changing and there is no logical explanation, then it is time to check the SEO work of the company that you hired.
– Why should I be active on social media sites?
The use of social media sites such as Twitter, Facebook, Google Plus, Reddit, and Pinterest has increased significantly over the years. In fact, many people do not realize that if you use these networks correctly then you can leverage this as an effective marketing tool.
– What are the main social media sites I should focus on?
The results will vary based on your business but generally speaking Twitter and Facebook remain the most popular ones for B2B businesses. If you’re looking to reach out to a broader audience, then you should consider adding Google Plus and YouTube to your marketing plan.
– How can I measure the ROI of my social media campaign?
The best way to do this is by tracking the number of visitors that your website receives and how many conversions (if any) have been generated from these visitors.
– What is SMO or Social Media Optimization?
SMO is like an extension of SEO since it focuses on optimizing your company’s social media presence.
The main idea here is to maximize the number of people to who you can reach out in order to spread awareness about your products and services. There are many ways that one can achieve this and it all depends on your budget.
– What is the difference between SEO, SMO, and SEM?
These three concepts are closely related to each other because they share the same goals of maximizing your website traffic by creating more awareness about your business as well as increasing sales leads through social media sites. The main differences lie in their execution since SEO focuses on organic traffic while SEM centers on using paid advertisements.
– How can you improve your website’s conversion rate?
The higher the number of people who visit your site, the easier it will be for you to generate sales leads. This is why many companies are now focusing more on their social media presence because they know that this will give them higher volumes of visitors to their website.
– What kind of results can you expect from my SEO campaign?
The results will vary based on your business and the number of competitors in your niche. This is why it is generally recommended that you maintain realistic expectations before hiring an SEO service provider.
– How can you improve your website’s availability?
In order to improve your website’s visibility, then you need to follow certain steps such as creating a detailed description for every page on your website and using keywords that are relevant to your business.
– How can you improve your website’s load time?
Your website’s load speed will significantly influence your search engine rankings, which is why it is important to check this on a regular basis. If you find that your site takes a long time to load, then there are tools available online such as GTmetrix.com that can help you identify the problem and provide a solution.
– What are some other ways to improve my website’s performance?
Another way to check your site’s performance is by using Pingdom Website Speed Test tool. This will give you an idea of how fast your site loads as well as which elements, if any, are causing the delay.
– What is Google PageSpeed?
Google’s PageSpeed tool has been designed to help you determine how fast your website loads by providing you with actionable recommendations that can be implemented immediately. You should also remember that there is a mobile version of this tool that works similarly. The main idea here is to improve the performance of your site so that you can increase traffic and generate more sales leads.
– What is Google Analytics?
Google Analytics is a powerful tool that tracks your website’s performance on a regular basis. It provides a detailed analysis of the number of visitors, referring sites, popular pages, and many other useful metrics that you can use to determine the effectiveness of your social media campaign.
– How can you make your business stand out from the competition?
You will need to have a good understanding of your target market so that you can create content for every platform taking into account what they like and what they are interested in. Always be sure to create unique content that you can then promote on your social networks because this will help you develop a rapport with these followers, who will eventually turn into customers.
– How can you improve your business’s visibility on search engines?
If you want to rank highly on search engines like Google, then you will need to follow a step-by-step process that involves choosing the relevant keywords and being sure to include them in your content. You should also optimize your website so that it includes a list of keywords in the <title> and <meta> tags, as well as including relevant keywords throughout all of your web pages. The idea here is to make sure that search engines can easily find your site.
– How can you measure the success of your SEO campaign?
There are a number of tools available online that allow you to track how many visitors you are receiving from search engines, how many leads and sales have been generated as well as the click-through rate. Gather all of this information and then evaluate which strategies are working and which ones aren’t working so that you can see where to focus your attention moving forward.
– What is a link farm?
A link farm refers to a group of websites that have been set up to exchange links with one another in order to artificially inflate their rankings on search engines.
– What is the benefit of using social media marketing tools?
Using the right tools will allow you to schedule posts and tweets for all of your accounts so that your followers can stay updated without needing to check your site on a daily basis. The main benefit of using social media is that it allows you to develop relationships with the people who have already shown an interest in your brand and products, but if they all unfollow you then you are going to lose out.
There are many different tools available online that can help make your life easier when it comes to managing your social media accounts.
– What is the difference between an algorithm and a spider?
An algorithm refers to an equation that has been programmed into a search engine in order to determine how your site should rank, while a spider would be the actual program that crawls through every website online looking for new links to add to its database every day.
– What is the difference between a canonical and non-canonical tag?
A canonical tag is used to tell search engines which pages are duplicates of one another so that they can be merged, while a non-canonical tag refers to any other page on your site and tells the search engine what content to expect when it visits a particular page.
– What is the difference between a 301 and a 302 redirect?
A 301 redirect refers to any permanent move while a 302 redirect refers to any temporary move, which means that search engines will continue to rank your old page until they have found the new one which may take days or weeks.
– What does bounce rate mean?
If you receive a lot of traffic to your site but most of them are only visiting one page and then leaving, then this would be considered a high bounce rate. The reason for this is that it suggests that people either can’t find what they’re looking for or they aren’t happy with what was delivered when they arrived on the site.
Either way, you want to figure out what they were looking for and then optimize your site so that it’s easier to find.
– What does domain authority mean?
It is a score developed by Moz that was designed to help them compare the websites of their clients with one another. Instead of comparing apples against oranges, so to speak, Moz uses this tool to help their clients get a better understanding of where they stand compared to each other.
– What does ranking for keywords mean?
Ranking for keywords refers to the process of determining how well your site is going to rank against all of your competitors when someone searches for those key terms, so if you have a page on your site that ranks number one for those words then you are going to get the majority of the traffic.
– What does ranking in Google mean?
This is a measure of where your site ranks on Google’s search results page for any given keyword so if you want better rankings then you will need to make sure that your content is better than all of your competitors who are also attempting to rank for the same keyword.
– What does SSL mean?
SSL stands for secure sockets layer, which means that all of the data being sent between you and the server will be encrypted so that nobody will be able to see your private information.
– What is a cross-domain redirect?
Cross-domain redirects are used to tell search engines when one website has been moved to a new location, which means that you don’t lose all of your rankings as soon as the move was made.
This tool will help you make the move as smoothly as possible by making sure that search engines are able to find your new website quicker.
– What are backlinks?
Backlinks refer to the links that take people from one page on your site to another, so if anyone were to click on one of these links then they would be taken to that page.
– What is breadcrumb navigation?
Breadcrumbs are perfect for pages where you have multiple subcategories because they make it easier to find your way around. If you click on the part of the site that you want to see then the breadcrumb will show you exactly what category and page it is, which makes it easy to find if you get lost.
– What is the content length?
The number of words that are on your website page will determine the overall content length, which means that the more content you have then the better chance you have of ranking higher in search results.
– What is duplicate content?
Duplicate Content refers to anything that appears on your site more than once, so if someone searches for a keyword and finds your page then returns to Google search results pages and finds that the same content is there again then you will get penalized.
– What is e-commerce?
It refers to any type of business where people can purchase goods or services from you online. So if you have a site where you sell products or services then that is considered e-commerce.
– What is Google Webmaster tools?
Google webmaster tools are the best way to find out what user your website gets, including where they came from and what keywords they used when clicking on your link. You can also see if any errors in your code are causing your pages to not load.
– What is hreflang attribute?
The Hreflang attribute used along with the international English language code will help search engines analyze which version of a site you want them to work on, so if there are multiple versions then this will help them know which one they should show in their results.
– What is keyword density?
Keyword density refers to how many times you are using a specific keyword within your site, so if your page has too many keywords then it could actually hurt you more than help.
– What is link juice?
Link Juice will tell you the amount of authority that anyone website has, and if they have more then that means they are considered more relevant on a topic so their ranking will go up.
– What is link popularity?
Link Popularity tells you how many backlinks any one website has, which means that the more popular other websites are linking to yours then the better chance you have of ranking higher in search results pages.
– What are meta tags?
Meta tags are the information on your website that appears in the header of every page, and if you want to control what shows up then this is the place where you can do it. You can use metadata to give each page a title and description so that they will appear in search engine results pages.
– What is a sitemap?
A sitemap helps search engines find all of the information on your website so they can crawl it, and if you want to be found then a sitemap is essential. You can have multiple sitemaps on your website but make sure that they are all linked together so everything can be seen properly.
– What is page speed?
The time it takes for any given page to load will determine the overall speed of your site, so if you want users to be patient and stick around then find ways to decrease the page speed.
– What is social bookmarking?
Social Bookmarking is when links are submitted to websites that have been created so people can share their content with each other, so it is important for any site to use this technique in order to become popular.
– What is pinging?
Ping refers to how much activity your website has by people submitting links through social networks such as Twitter or Facebook, so if users are interacting with you then your site will rank higher in the search results pages.
– What is content marketing?
Content Marketing refers to any type of media where you are trying to sell products or services, and if that information has been put out there then you can be found easier.
– What is anchor text?
Anchor Text refers to the keywords that have been used in any given link, so if someone has linked to your website using a keyword then it will help boost the ranking of your site.
– What is outreach?
Outreach refers to getting links from other sites by offering them a deal that they cannot refuse, so the more links that you have from relevant websites then the better chance you have of ranking on google.
– What is a niche?
A niche refers to a specific topic or subject, so if your website has a lot of information on one thing then it will rank higher than other sites that just talk about multiple topics.
– What is broken link building?
Broken Link Building is when you find links that have expired and cannot be used anymore, and these old links can still help your website as they will redirect to a page of your choice.
– What is content strategy?
Content Strategy refers to any type of information that you are providing, so if you want people to read it then make it worth reading.
– What is link baiting?
Link Baiting refers to when links have been placed in articles or even comments just so that people can click on them, and if you have that kind of traffic then it will help improve your site’s ranking.
– What is mobile responsive?
Mobile Responsive refers to how your website looks on a cell phone or other handheld device, so if you want mobile users to access what you have then ensured that it can be seen properly.
– What is Google Authorship?
Google Authorship refers to when google shows certain articles that have been published by popular authors on its search results pages, and you can be found more easily if your articles are shown on the first page.
– What is Linkscape?
Linkscape refers to how google scans your site and checks that everything is related to what it should be, so when link building make sure that all of your links are from related sites.
– What is a bounce rate?
Bounce Rate refers to how many people have visited your site and then left it, so if you want users to stay then ensure that the site is easy to navigate.
– What is black hat SEO?
Black Hat SEO refers to when people try and trick Google into thinking that your site is more popular than it really is, so if you want real traffic then focus on getting quality backlinks.
– What is white hat SEO?
White Hat SEO refers to when people focus more on the relevancy of their backlinks and less on how many they have, so if you want quality traffic then invite websites that are actually relevant.
– What is a PBN?
PBN stands for a private blog network, and these are sites that you have set up for the sole purpose of getting backlinks, so if your site looks uninteresting then add your own content.
– What is a blogroll?
A blogroll refers to when you list other popular sites on yours, and this will never improve your rankings but it can bring in more traffic from relevant sites.
– What is guest posting?
Guest posting refers to when you are published on other popular sites, and this can help your readers see what else is out there so if you want more exposure then submit articles to relevant websites.
– What are LSI Keywords?
LSI keywords refer to Latent Semantic Indexing, and when used correctly can help you find the best-related terms that are relevant to your website.
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Do you want to learn more about SEO?
Our blog is a great resource for anyone who wants to know how SEO works and how it can work for them. We cover topics such as keyword research, link building, on-page optimization, and much more. If you’re looking for some quick tips or advice on what to do next with your website then this is the place to go!