Search, content and sign-ups
Marketing for software companies
We help software companies get found for the problems their product solves, with content and technical SEO that hold up.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
Where sign-ups get lost, and what we change
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In search
Where sign-ups get lost
Pages list features, not problems.
What we change
Pages for the problems people search, linked to the product.
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On your blog
Where sign-ups get lost
Posts chase topics nobody searches.
What we change
A plan built on real searches and your rivals' gaps.
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On your site
Where sign-ups get lost
Slow pages and broken links pile up.
What we change
Technical fixes so Google can crawl every page.
What your customers type
People search for the problem long before they search for a tool. Content answers those problems and points to the product, SEO gives each use case and comparison a page that can rank, and technical SEO keeps a growing site fast and easy for Google to crawl.
- “best tool for invoicing”
- “crm for contractors”
- “project management software”
- “alternative to your rival”
- “how to automate payroll”
- “scheduling software”
Our stack for software companies
-
Content marketing
Articles and pages built on the problems your buyers search, with the gaps your competitors leave open, each one pointing to the part of the product that solves it.
-
SEO
Use-case, comparison and integration pages, written so Google can match each search.
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Technical SEO
Speed, crawling and clean redirects, so a growing site stays easy for Google to read.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, who your buyers are and what they search.
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Step 2: Map the searches
The problems your buyers search, and a page plan to answer them.
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Step 3: Publish, then check in
Pages and fixes, then a monthly look at your own data.
What Google says matters
Software buyers compare apps in search, and Google can show app details in the result when a page uses software app markup, such as the price and real ratings. We add it to your product pages and keep it matching what each page says. Google's systems also favor content written for people.
Mark up software application information in the body of a web page to better display your app details in Google Search results.
Source: Google's software app markup
Illustrative
Questions software companies ask
Is this your main kind of work?
No. Our focus is local service businesses. We take on software work where search and content are the job, and Offer will tell you on the first call whether we fit.
Can you add app markup to our pages?
Yes. Software app markup tells Google your app's details, and we keep it matching the page. Ratings go in only when they come from real users.
Do you write technical content?
We write plain articles on the problems your buyers have, with your product team checking every detail before it goes live.
Can you help with comparison pages?
Yes, honest ones: what each tool does well and where yours fits. Pages that only attack a rival rarely earn trust or links.
Do you do paid ads for software?
Not as our main work. We focus on search and content, and Offer will say on the first call if ads would help more.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
