Google Maps, ads and quote calls
Marketing for moving companies
We help your moving company show up on Google Maps and make the quote easy to ask for.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Free checklist
The movers' Google Business Profile checklist
26 checks across 9 parts of your profile. Tick them off on your phone or save the PDF. No sign-up.
Get the movers checklistWhere calls get lost, and what we change
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On moving day
Where calls get lost
Your phone rings out mid-move.
What we change
An AI phone agent answers and sends you the move details.
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On Google Maps
Where calls get lost
Your profile shows the yard address.
What we change
We list the towns you serve instead, as Google asks.
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On your website
Where calls get lost
The quote form is too long for a phone.
What we change
Four fields: moving date, from, to and home size.
What your customers type
The map answers “movers near me”, so your Google Business Profile, the listing on Maps, has to be right. “Long distance movers” and the rest need their own page, one per kind of move and town. Until those pages exist, Google Ads cover the moves you want most, and an AI phone agent answers when the crew is mid-move.
- “movers near me”
- “local movers”
- “long distance movers”
- “apartment movers”
- “office movers”
- “movers with storage”
Our stack for movers
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Google Ads
Ads for the moves you want, run hardest in your busy months, with each call traced back to its ad.
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Google Business Profile
Your Maps listing, kept current with your towns, hours and job photos.
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Local SEO
A page for each kind of move and each town, so Google can match the search.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which moves you want more of and where.
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Step 2: Fix what customers see
Your profile, listings and quote form, cleaned up first.
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Step 3: Grow, then check in monthly
Pages, ads and reviews, then a monthly look at your own Google data.
What Google says matters
Many movers are service-area businesses, which Google treats differently: you list up to 20 service areas instead of an address, and long routes live on your website. Moving services is also a Local Services Ads category, where you pay only for leads. Interstate movers must also show their U.S. DOT number in every ad.
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google's service-area rules
Illustrative
Questions movers ask
Do you work with long-distance movers?
Can you promise more booked moves?
No. Nobody can honestly promise bookings or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Does my DOT number need to be in my ads?
If you move households between states, yes. Federal rules ask for your name and your number in every ad, written as “U.S. DOT No.” and then the number. We add both to your site and your ads.
Should I run Local Services Ads?
Where they fit. Moving services is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Will you ask my customers for reviews?
We set it up so your crew can: a link or QR code to share after each move, and we reply to every review. We never offer anything in exchange for one, which Google bans.
What do you do about the slow months?
Many movers have a busy summer and a quiet winter. We plan ad budgets around your own calendar, and write pages for work that runs all year, like office moves and storage.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
