Northeast region
Local SEO in Baltimore, Maryland
Local SEO is how a business shows up on the map near the people who call. For a Baltimore business, that means people in Fells Point, Federal Hill and the rest of Baltimore. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Baltimore at a glance
- area codes, overlaid; new lines may get any
- 410, 443, 667
- Source: North American Numbering Plan Administrator, 2011
How people search here
Half of Baltimore will tell you they're from Hampden or Canton before they say Baltimore. Then there's the city and county mix-up: Baltimore City and Baltimore County are separate places, yet plenty of county residents just say Baltimore. Rowhouses with shared walls, marble steps and formstone fronts give much of the city its look and a steady set of repair jobs. A Google Business Profile that says clearly which side of that line you serve, and local SEO that names the neighborhoods you work in, keeps both groups from guessing.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Inner Harbor
- Fells Point
- Federal Hill
- Canton
- Mount Vernon
- Hampden
- Roland Park
- Charles Village
- Bolton Hill
- Highlandtown
- Locust Point
- Patterson Park
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Baltimore, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Plumbers
Leaks, drains and water heaters.
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HVAC
Heating and cooling repairs.
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Roofers
Repairs and replacements.
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Electricians
Repairs, panels and installs.
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Locksmiths
Lockouts and rekeys.
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Garage doors
Springs, openers and doors.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should a Baltimore business say City or County?
Say the one that's true, and add the other only if you serve both. Baltimore City stands on its own, apart from Baltimore County, and customers in Towson, Dundalk or Catonsville often still say Baltimore. Name each area you cover in your profile and on your pages. Google explains service areas in plain terms.
Do I need an office in Baltimore to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Canton or Mount Vernon, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Baltimore?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Baltimore or a few places like Hampden, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Baltimore.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.