Maps, menus and regulars

Marketing for restaurants

We help your restaurant look right on Google Maps, keep the menu and hours current, and bring regulars back.

Paper model: map with three pins over three ink listings, a dinner plate with a rim ring and garnish badge in the corner
years Offer has run digital marketing
20
the year Optymizer was founded
2011
call is always with Offer, the founder
1st
service businesses are our only focus
Local

Where guests get lost, and what we change

  • On Google Maps

    Where calls get lost

    Holiday hours are wrong on Maps.

    What we change

    Hours, menu and photos kept current on your profile.

  • On social media

    Where calls get lost

    Your specials never reach anyone.

    What we change

    Short posts of the dishes and the room, every week.

  • After a first visit

    Where calls get lost

    Guests do not hear from you again.

    What we change

    A simple email list for specials and events.

What your customers type

People pick a place to eat from the map, the photos and the menu. Your Google Business Profile, the listing on Maps, carries all three, social media shows the dishes and the room, and email brings regulars back for specials and events.

  • โ€œrestaurants near meโ โ€
  • โ€œbrunch near meโ โ€
  • โ€œtakeout near meโ โ€
  • โ€œpizza deliveryโ โ€
  • โ€œprivate dining roomโ โ€
  • โ€œhappy hour near meโ โ€

Our stack for restaurants

  • Google Business Profile

    Your Maps listing, with the real menu, hours, holiday changes and photos of the food and the room, kept current every week.

  • Social media

    Short posts of dishes, specials and the room, so people feel like coming in.

  • Email marketing

    A simple list for specials and events, so first-time guests come back.

How the work goes

  1. Step 1: A call with Offer

    Tell Offer, the founder, what you want more of.

  2. Step 2: Fix the profile

    Menu, hours, photos and categories, set up first.

  3. Step 3: Post, email, then check in

    Posts and emails each week, then a monthly look at your data.

What Google says matters

Google's guidelines cover dine-in places, takeout and delivery-only brands alike. Restaurant types also appear in the Local Services Ads list, and reviews must reflect a genuine visit.

Delivery-only brands (no-pick up option) out of shared kitchens must hide their address and add service areas to that specific brand to avoid confusing their customers.

Source: Google Business Profile guidelines

Illustrative

From the listing to the menu to the order, in a few taps.

Questions restaurants ask

Who keeps our hours and menu current?

We do, with you. Send changes when they happen, and we update your profile, site and posts so they all say the same thing.

Can a delivery-only kitchen have a profile?

Yes, set up the way Google's guidelines ask: the address hidden and service areas added to that brand.

Do photos matter that much?

People choose from them. We help you take real photos of the food and the room and add them to your profile and posts.

Can you promise more covers?

No. Nobody can honestly promise covers or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.

Will you ask guests for reviews?

We set it up so your staff can: a link or QR code on the table or the receipt, and a reply to every review. We never offer anything for one, which Google bans.

Offer Ben Saadon, founder of Optymizer

Talk to Offer before you decide anything.

You'll talk with Offer, not a sales rep. A short call, no pitch deck.

Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.

Offer Ben Saadon, founder of Optymizer