Ads Lab
Notes from running paid channels for local service businesses: what we tried, what we measured, and what we changed.
Your ads are running every day, and you suspect the platform does not have enough data to learn from. This pillar is for owners who pay for clicks and for the people who manage those budgets, and it is a record of what we tried and what we changed afterward.
The notes come from running paid channels for local service businesses. Some cover what to do when the signal is too thin to optimize, and how a bad claim spreads when ad copy gets copied and pasted between accounts. Others describe how we test a new channel with small test floors and an honest verdict at the end, and why quality starts on the landing page rather than in the ad. We measure before we judge and say so when a test was inconclusive. Opinions are labeled as ours. Any claim about a platform's rules was checked against that platform's own documentation.
You should leave knowing when to wait for more data and when to change something now. If you want to see how we run paid search for service businesses, our PPC management page lays it out.
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