Pay-per-click ads, built around calls
Google Ads for service businesses
Google Ads are the paid results at the top of Google. You pay for each click, which is why it is called PPC, so each click should be a real customer.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who Google Ads are for
Paid ads can show you at the top of Google as soon as a campaign is live, and burn money when the setup is loose. We build around the jobs you want, track calls and cut waste with negative keywords, searches you tell Google to skip. Many owners pair ads with local SEO, the free map results, and a page from web design.
A good fit if you
- Run ads now and cannot tell what they bring
- Need calls without waiting on rankings
- Want a person checking the account
What we take care of
-
Built around your jobs
Keywords for your services and towns, ads that match each search and a landing page that matches each ad.
-
Calls counted as leads
Call tracking shows which ads and searches made your phone ring, not just clicks.
-
Wasted searches cut
We read the search terms report and block searches that are never your job.
-
Local Services Ads too
Where your trade qualifies, we also run Local Services Ads, the listings with a Google badge.
-
A report in plain words
Each month: spend, calls and cost per call, with what we changed and why.
What we check first
We start with your account: which searches you pay for, which bring calls, and whether conversion tracking, the count of calls and forms an ad produced, works. We read the three parts of Google's Quality Score: expected clicks, ad relevance and landing page experience. Then we make sure call reporting counts calls.
You can count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.
Source: Google Ads call reporting help
Illustrative
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which jobs you want, where you work and what you spend today.
-
Step 2: Audit or build
We review your account, or build a new one, with tracking set up before money is spent.
-
Step 3: Run and adjust
We adjust keywords, bids and ads as the call data comes in, and report to you monthly.
On your own, or with us
-
Tracking
On your own
Clicks counted, calls unknown.
With Optymizer
Calls traced to the ad.
-
Keywords
On your own
Broad terms, any search.
With Optymizer
Your services and towns.
-
The landing page
On your own
Your homepage, phone buried.
With Optymizer
Matches the ad, phone up top.
Google Ads questions
How much should I spend?
It depends on your trade, your towns and how many jobs you can take. We help you start with a budget you are comfortable testing, then adjust from real call data.
Can you promise leads?
No. Nobody controls the ad auction. We control the setup: the searches you pay for, the ads, the landing page and the tracking, and we show you what each one brings.
What are Local Services Ads?
Paid listings for many home-service trades, where leads come in as calls and messages. Google says that if you regularly fail to answer calls or respond to messages, your ad ranking may be affected.
Do you track phone calls?
Yes. Google's call reporting counts calls from your ads, and we set up tracking for calls from your website too.
Ads or SEO first?
Ads can bring calls while SEO builds. Many owners start with ads and a cleaned-up Google profile, then lean on free results as those grow.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
