Patients, forms and privacy
Marketing for healthcare practices
We help your practice show up on Google Maps, give patients safe ways to reach you, and keep marketing apart from patient records.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
On your website
Where calls get lost
A contact form asks for medical details.
What we change
Forms that ask only what is needed, tested and kept safe.
-
On Google Maps
Where calls get lost
Each location looks like the same place.
What we change
A profile per location, with its own hours and care.
-
In your marketing
Where calls get lost
Patient lists get used for promotions.
What we change
Marketing kept apart from patient records, by the rule.
What your customers type
People search for care near them, often for a symptom or a service. A website with safe, tested forms lets them reach you, your Google Business Profile, the listing on Maps, shows each location, and SEO gives each service a page written in plain words.
- “urgent care near me”
- “physical therapy”
- “family doctor”
- “walk in clinic”
- “pediatrician near me”
- “telehealth visit”
Our stack for healthcare practices
-
Web development
Contact and booking forms that ask only for what is needed, tested at every step, so patients can reach you without sharing more than they should.
-
Google Business Profile
A profile for each location and department, with its own hours, photos and care.
-
SEO
A page for each service you offer, written in plain words, so Google can match the search.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which services you want more patients for.
-
Step 2: Fix forms and profiles
Safe forms first, then a profile for each location.
-
Step 3: Build, then check in monthly
Service pages, then a monthly look at your own data.
What the rules say
Health marketing runs under the HIPAA privacy rule, so patient records never feed a promotion without permission. Google also lets departments and locations have their own profiles, and reviews must reflect a genuine visit.
a covered entity must obtain an authorization for any use or disclosure of protected health information for marketing
Illustrative
Questions healthcare practices ask
Is your marketing HIPAA compliant?
We keep marketing apart from patient records, use only tools your practice approves, and never use patient details for a promotion without the authorization the privacy rule requires.
Can each location have its own profile?
Yes. Google's guidelines let locations and departments within a practice have their own profiles, each with its own hours.
Do you write medical content?
We write plain pages about the care you offer and send every word to your clinicians to check. They have the final say.
Can you promise more patients?
No. Nobody can honestly promise patients or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
How do you handle reviews?
We help you ask every patient the same way and reply without sharing anything private. Google bans incentives for reviews.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
