Orleans Parish · South
Local SEO in New Orleans, Louisiana
Local SEO is how a business shows up on the map near the people who call. For a New Orleans business, that means people in Garden District, Marigny and across Orleans Parish. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
New Orleans at a glance
- the parish, Louisiana's county, with the city's boundaries
- Orleans Parish
- Source: Louisiana House of Representatives, 2012
How people search here
New Orleans is one of the few American cities where the street you're on can matter more than the zip code, and where the ground itself belongs in the search. Neighborhoods carry real history: Tremé, Bywater, the Marigny, Mid-City, Algiers across the river. Shotguns, camelbacks and raised basement homes sit low in a bowl ringed by levees, so searches lean toward drainage, old cast iron pipes, tired roofs and window units that can't keep up. People say Uptown for a long stretch of St. Charles Avenue and the West Bank for everything across the Mississippi. Your Google Business Profile and your local SEO pages should use the names people really say.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- French Quarter
- Garden District
- Marigny
- Bywater
- Mid-City
- Uptown
- Tremé
- Warehouse District
- CBD
- Lakeview
- Algiers
- Carrollton
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in New Orleans, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Roofers
Repairs and replacements.
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Electricians
Repairs, panels and installs.
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HVAC
Heating and cooling repairs.
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Plumbers
Leaks, drains and water heaters.
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Locksmiths
Lockouts and rekeys.
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Garage doors
Springs, openers and doors.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Should I put the West Bank in my service area, or name Algiers and Gretna?
Name the places, not just the nickname. Customers search for Algiers, Gretna and Harvey by name, and Google reads place names more clearly than a nickname. Algiers is part of New Orleans, while Gretna and Harvey sit in Jefferson Parish. Google's service area rules let you list the ones you actually cover, so list them by name.
Do I need an office in New Orleans to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Bywater or Mid-City, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in New Orleans?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Orleans Parish or a few places like Uptown, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about New Orleans.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.