New patients, recalls and reviews

Marketing for dental practices

We help your dental practice show up on Google Maps nearby, bring patients back for their recalls, and ask for reviews the right way.

Paper model: map with three pins over three ink listings, a molar with two roots badge in the corner
years Offer has run digital marketing
20
the year Optymizer was founded
2011
call is always with Offer, the founder
1st
service businesses are our only focus
Local

Where calls get lost, and what we change

  • Between visits

    Where calls get lost

    Patients forget their next cleaning.

    What we change

    Recall reminders by email, sent when they are due.

  • On your website

    Where calls get lost

    Booking means calling during hours.

    What we change

    A request form and a call button on every page.

  • On Google Maps

    Where calls get lost

    Reviews sit there without a reply.

    What we change

    A reply to every review, written with your team.

What your customers type

People search for a dentist near home or work, and for treatments like implants or aligners. Your Google Business Profile, the listing on Maps, shows the practice and its reviews. A website makes booking easy on a phone. Email marketing brings patients back for recalls.

  • โ€œdentist near meโ โ€
  • โ€œemergency dentistโ โ€
  • โ€œteeth cleaningโ โ€
  • โ€œdental implantsโ โ€
  • โ€œclear alignersโ โ€
  • โ€œpediatric dentistโ โ€

Our stack for dental practices

  • Email marketing

    Recall and check-up reminders sent when each patient is due, written to stay inside the privacy rules your practice already follows.

  • Google Business Profile

    Your Maps listing, with real photos of the practice, hours and replies to reviews.

  • Web design

    A fast site with a booking request and a call button on every page, built for phones.

How the work goes

  1. Step 1: A call with Offer

    Tell Offer, the founder, which treatments you want more patients for.

  2. Step 2: Set up recalls and booking

    Recall emails, the booking form and your profile, first.

  3. Step 3: Run, then check in monthly

    Reminders, pages and replies, then a monthly look at your data.

What Google says matters

Reviews help patients choose, and Google wants them genuine: no incentives in exchange. Federal rules also ban buying reviews. Google's Local Services Ads, ads you pay for per lead rather than per click, cover dentists too.

To leave reviews, you can ask customers to visit a Google link or scan a QR code.

Source: Google Business Profile Help

Illustrative

Every review answered, the good ones and the hard ones.

Questions dental practices ask

Can recall emails stay HIPAA compliant?

We send only what your practice approves, through tools your practice signs off on, and keep marketing apart from patient records, as the privacy rule expects.

How should we ask for reviews?

Ask every patient the same way, with a Google link or QR code. Google bans incentives for reviews, so there are no discounts in exchange.

Should we run Local Services Ads?

Where they fit. Dentist is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit you.

Can you promise more new patients?

No. Nobody can honestly promise patients or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.

Do we need a page for each treatment?

Yes, for the treatments you want more of. Someone searching for implants wants a page about implants, written in plain words.

Offer Ben Saadon, founder of Optymizer

Talk to Offer before you decide anything.

You'll talk with Offer, not a sales rep. A short call, no pitch deck.

Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.

Offer Ben Saadon, founder of Optymizer