New patients, videos and Maps
Marketing for chiropractors
We help your chiropractic practice show up on Google Maps nearby and help new patients feel at ease before their first visit.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
Before a first visit
Where calls get lost
New patients do not know what to expect.
What we change
Short videos of a first visit, in your own words.
-
On Google Maps
Where calls get lost
Old duplicate profiles split reviews.
What we change
One profile for the practice, as Google asks.
-
On your website
Where calls get lost
The site never says what you treat.
What we change
A page each for back pain, neck pain and sports care.
What your customers type
People search for a chiropractor near them, or for the pain they have. Video shows what a first visit is like, your Google Business Profile, the listing on Maps, shows the practice, and local SEO gives each kind of care a page near the people searching.
- “chiropractor near me”
- “back pain relief”
- “neck pain treatment”
- “sports chiropractor”
- “sciatica help”
- “walk in chiropractor”
Our stack for chiropractors
-
Video
Short videos of your practice and a first visit, so new patients know what to expect before they book.
-
Google Business Profile
One profile for the practice, with real photos, hours and the care you offer.
-
Local SEO
A page for each kind of care you offer, so Google can match the search to you.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which patients you want more of.
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Step 2: Clean up the profiles
One practice profile, photos and the right categories, first.
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Step 3: Film, build, then check in
Videos and pages, then a monthly look at your own data.
What the rules say
Patients ask what their insurance covers before they book. Medicare Part B covers only spinal adjustments to correct a subluxation, not the X-rays, massage or acupuncture a chiropractor may order. A plain page on what plans pay for answers that early. Google's guidelines also cover practitioners and the practices they work in.
Medicare doesn't cover other services or tests a chiropractor orders, including X-rays, massage therapy, and acupuncture.
Illustrative
Questions chiropractors ask
Should we explain what Medicare covers?
Yes, plainly. Medicare Part B covers spinal adjustments to correct a subluxation, not X-rays, massage or acupuncture. Saying so up front saves a hard talk at the front desk.
Can we say adjustments treat a condition?
Only what you can back up. Health claims in ads need real evidence, so we write about what a visit involves and leave treatment promises out.
Should each chiropractor have a profile?
It depends on how the practice works. Google's guidelines cover practitioners and practices; Offer will look at yours on the first call.
Do videos help new patients?
They show the room, the team and what a first visit looks like, which answers a question many people have before they book.
Should I run Local Services Ads?
Where they fit. Chiropractor is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit you.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
