New patients, videos and Maps

Marketing for chiropractors

We help your chiropractic practice show up on Google Maps nearby and help new patients feel at ease before their first visit.

Paper model: map with three pins over three ink listings, a stack of four rounded vertebrae on a gentle curve badge in the corner
years Offer has run digital marketing
20
the year Optymizer was founded
2011
call is always with Offer, the founder
1st
service businesses are our only focus
Local

Where calls get lost, and what we change

  • Before a first visit

    Where calls get lost

    New patients do not know what to expect.

    What we change

    Short videos of a first visit, in your own words.

  • On Google Maps

    Where calls get lost

    Old duplicate profiles split reviews.

    What we change

    One profile for the practice, as Google asks.

  • On your website

    Where calls get lost

    The site never says what you treat.

    What we change

    A page each for back pain, neck pain and sports care.

What your customers type

People search for a chiropractor near them, or for the pain they have. Video shows what a first visit is like, your Google Business Profile, the listing on Maps, shows the practice, and local SEO gives each kind of care a page near the people searching.

  • โ€œchiropractor near meโ โ€
  • โ€œback pain reliefโ โ€
  • โ€œneck pain treatmentโ โ€
  • โ€œsports chiropractorโ โ€
  • โ€œsciatica helpโ โ€
  • โ€œwalk in chiropractorโ โ€

Our stack for chiropractors

  • Video

    Short videos of your practice and a first visit, so new patients know what to expect before they book.

  • Google Business Profile

    One profile for the practice, with real photos, hours and the care you offer.

  • Local SEO

    A page for each kind of care you offer, so Google can match the search to you.

How the work goes

  1. Step 1: A call with Offer

    Tell Offer, the founder, which patients you want more of.

  2. Step 2: Clean up the profiles

    One practice profile, photos and the right categories, first.

  3. Step 3: Film, build, then check in

    Videos and pages, then a monthly look at your own data.

What Google says matters

Google's guidelines cover practitioners and the practices they work in, so profiles should match how you really work. Chiropractor is a Local Services Ads category, and reviews must come from real patients.

A practitioner shouldn't have multiple Business Profiles to cover all of their specializations.

Source: Google Business Profile guidelines

Illustrative

Duplicate profiles folded into one, with every review in one place.

Questions chiropractors ask

Should each chiropractor have a profile?

It depends on how the practice works. Google's guidelines cover practitioners and practices; Offer will look at yours on the first call.

Do videos help new patients?

They show the room, the team and what a first visit looks like, which answers a question many people have before they book.

Should I run Local Services Ads?

Where they fit. Chiropractor is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit you.

Can you promise more new patients?

No. Nobody can honestly promise patients or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.

Will you ask my patients for reviews?

We set it up so your front desk can: a link or QR code after a visit, and a reply to every review. We never offer anything in exchange for one, which Google bans.

Offer Ben Saadon, founder of Optymizer

Talk to Offer before you decide anything.

You'll talk with Offer, not a sales rep. A short call, no pitch deck.

Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.

Offer Ben Saadon, founder of Optymizer