Urgent calls, plans and Maps
Marketing for pest control companies
We help your pest control company answer the urgent call, show up on Google Maps nearby, and turn one visit into a recurring plan.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
On a wasp nest call
Where calls get lost
The call goes to voicemail.
What we change
An AI phone agent answers and sends you the job.
-
On your website
Where calls get lost
One page lists every pest you treat.
What we change
A page each for termites, rodents, bed bugs and wasps.
-
After the first visit
Where calls get lost
The customer never hears back.
What we change
A follow-up that offers a recurring plan.
What your customers type
People search for the pest they just found, and they want help soon. An AI phone agent answers while your techs are out, your Google Business Profile, the listing on Maps, shows the towns you serve, and local SEO gives each pest its own page.
- “pest control near me”
- “termite inspection”
- “bed bug treatment”
- “rodent removal”
- “wasp nest removal”
- “ant exterminator”
Our stack for pest control
-
AI phone agents
Answers while your techs are on a job, asks what the pest is and where, and passes the call on with the details.
-
Local SEO
A page for each pest you treat and each town you serve, so the search finds you.
-
Google Business Profile
A service-area listing with your towns, hours and the services you offer.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which pests and towns you want more of.
-
Step 2: Answer every call
Call answering and a clean service-area profile, set up first.
-
Step 3: Pages, then check in monthly
A page per pest and town, then a monthly look at your own data.
What Google says matters
Pest control companies go to the customer, so Google treats them as service-area businesses with up to 20 service areas. Pest control services is also a Local Services Ads category, where you pay only for leads, and reviews must come from real customers.
A business that visits or delivers to customers directly but doesn’t serve customers at their business address.
Source: Google's service-area rules
Illustrative
Questions pest control companies ask
Should my home address show on Google?
Not if customers never come to it. Google lets a service-area business hide its address and list up to 20 service areas instead.
Who answers when my techs are out?
An AI phone agent can answer, ask what the pest is and where, and pass the job to you. You decide what it says.
Should I run Local Services Ads?
Where they fit. Pest control is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Can you promise more calls?
No. Nobody can honestly promise calls or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Will you ask my customers for reviews?
We set it up so your techs can: a link or QR code after each visit, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
