Bookings, repeat cleans and reviews
Marketing for cleaning companies
We help your cleaning company make booking easy on a phone, show up on Google Maps nearby, and keep customers coming back.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
On your website
Where calls get lost
Booking takes a phone call and a wait.
What we change
A booking button at thumb reach, and a short form.
-
On Google Maps
Where calls get lost
Your profile shows your home address.
What we change
A service-area profile with the towns you clean in.
-
After a clean
Where calls get lost
A happy customer never books again.
What we change
A reminder before their next clean is due.
What your customers type
People search for a one-time deep clean, a move-out clean, or a regular cleaner. A website built for phones makes booking quick, your Google Business Profile, the listing on Maps, shows the towns you work in, and social media shows the rooms you leave spotless.
- “house cleaning near me”
- “deep cleaning service”
- “move out cleaning”
- “office cleaning”
- “weekly house cleaning”
- “carpet cleaning”
Our stack for cleaning companies
-
Web design
A fast site with the booking button at thumb reach and a short form for the home size and date, so a booking takes a minute on a phone.
-
Google Business Profile
A service-area listing with your towns, hours and photos of your work.
-
Social media
Before and after posts of real rooms, so new customers can see the standard you keep.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which cleans you want more of and where.
-
Step 2: Make booking easy
The booking form, your profile and your service area, first.
-
Step 3: Post, remind, then check in
Posts and reminders, then a monthly look at your own data.
What Google says matters
Cleaning companies work in the customer's home, so Google treats them as service-area businesses. House cleaning and carpet cleaning are also Local Services Ads categories, and reviews must come from real customers.
If you’re a service-area business, you should hide your business address from customers.
Illustrative
Questions cleaning companies ask
Should my home address be on Google?
No. Google's guidelines say a service-area business should hide its address and list the areas it serves instead.
Can people book online?
Yes. A short form for the home size, the date and the contact details, sent straight to you, with a call button beside it.
Should I run Local Services Ads?
Where they fit. House cleaning is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Can you promise more bookings?
No. Nobody can honestly promise bookings or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.
Will you ask my customers for reviews?
We set it up so your team can: a link or QR code after each clean, and a reply to every review. We never offer anything in exchange for one, which Google bans.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
