Bookings, repeat cleans and reviews
Marketing for cleaning companies
We help your cleaning company make booking easy on a phone, show up on Google Maps nearby, and keep customers coming back.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
On your website
Where calls get lost
Booking takes a phone call and a wait.
What we change
A booking button at thumb reach, and a short form.
-
On Google Maps
Where calls get lost
Your profile shows your home address.
What we change
A service-area profile with the towns you clean in.
-
After a clean
Where calls get lost
A happy customer never books again.
What we change
A reminder before their next clean is due.
What your customers type
People search for a one-time deep clean, a move-out clean, or a regular cleaner. A website built for phones makes booking quick, your Google Business Profile, the listing on Maps, shows the towns you work in, and social media shows the rooms you leave spotless.
- “house cleaning near me”
- “deep cleaning service”
- “move out cleaning”
- “office cleaning”
- “weekly house cleaning”
- “carpet cleaning”
Our stack for cleaning companies
-
Web design
A fast site with the booking button at thumb reach and a short form for the home size and date, so a booking takes a minute on a phone.
-
Google Business Profile
A service-area listing with your towns, hours and photos of your work.
-
Social media
Before and after posts of real rooms, so new customers can see the standard you keep.
How the work goes
-
Step 1: A call with Offer
Tell Offer, the founder, which cleans you want more of and where.
-
Step 2: Make booking easy
The booking form, your profile and your service area, first.
-
Step 3: Post, remind, then check in
Posts and reminders, then a monthly look at your own data.
What the rules say
Customers who ask for green cleaning want proof, and EPA's Safer Choice label is one they can check. The FTC warns that an unqualified eco-friendly claim is hard to back up, so we name the products you actually use. House cleaning is also a Local Services Ads category, and a service area lists the neighborhoods you clean.
Products with the Safer Choice label help consumers and commercial buyers identify products with safer chemical ingredients, without sacrificing quality or performance.
Source: EPA Safer Choice
Illustrative
Questions cleaning companies ask
Can I advertise green cleaning?
Yes, if you can back it. The FTC's Green Guides warn against a vague eco-friendly claim. Name the Safer Choice products you use instead, and only the ones you use on every job.
Can we say we disinfect?
Say what your product labels say. EPA treats sanitizers and disinfectants as different products: a sanitizer reduces germs, a disinfectant destroys them. Your page should match what your team uses.
Can people book online?
Yes. A short form for the home size, the date and the contact details, sent straight to you, with a call button beside it.
How do I keep recurring cleans booked?
A page for weekly and every-other-week plans, a reminder before each visit and an easy way to move a visit instead of canceling it.
Should I run Local Services Ads?
Where they fit. House cleaning is one of Google's Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
