Name: Optymizer
Address: Sheinkin St 22, Apt 32, Rishon LeZion, Central District, 7528284, IL
Price range: $$$

Part 1 of 8

1. Get verified, and stay verified

Google may ask for video verification. Its help page asks the video to show where you operate (street signs or landmarks near your business address), proof the business is real (tools, equipment, a branded van or clothing), and proof you run it (for example unlocking your van, or a license or invoice in your business name). It must be one continuous recording.
If you run Google Local Services Ads, Google screens you for its Google Verified badge, including your license or business registration. Keep your license current and the details matching your profile.
Don't change your name, address, phone and category all at once after you're verified. Big edits can trigger a re-verification.

Part 2 of 8

2. Address and service area

Most plumbers go to the customer. If nobody walks into your shop, hide your address and set it up as a service-area business. Google's guidelines say not to show an address where you don't serve customers.
Have a real showroom or counter customers visit, with signs and staffed hours? Show the address.
Set your service area to the cities or zip codes you actually drive to. Don't list places you won't go.
Never use a virtual office, mailbox or a spot you don't really work from.

Part 3 of 8

Business name = your real-world name, exactly as on your van, signs and paperwork. No "24/7", city names or "best plumber near me" added on.
Primary category: Plumber.
Add secondary categories only for work you really do (for example Drainage service, Water heater installation service, Septic system service).
Fill in the Services list with the jobs you actually do: leaks, clogged drains, water heaters, sewer lines, toilets and faucets, repiping, gas lines if you're licensed for them.

Part 4 of 8

Use a local number that rings you, not a call center that resells leads.
Link to your own website, ideally a page that matches what the profile is about.

Part 5 of 8

Real photos only: your van, you and your techs, real jobs (with the customer's permission and no house numbers showing). Before and after shots of a fixed leak or a new water heater work well.
Add new photos regularly. No stock photos.

Part 6 of 8

Ask every happy customer for a review right after the job. Send your review link by text.
Reply to every review, good or bad, and name the job in your reply ("Glad we got that water heater going before the weekend").
Never pay for reviews, offer discounts for them, or write them yourself. It breaks Google's rules and can get reviews removed or the profile restricted.

Part 7 of 8

Only list open 24 hours if someone really answers the phone at 3 AM for a burst pipe.
Set holiday hours before every holiday.
Answer the phone. Missed calls send people to the next plumber on the map.

Part 8 of 8

Post an update now and then: a real job, a seasonal tip (like protecting pipes before the first freeze), a new service.
Answer questions in the Q&A and messages if you turn messaging on.

Google changes its rules. If something here doesn't match what you see in your profile, Google's page wins.