Seasons, photos and steady contracts

Marketing for landscaping companies

We help your landscaping company show the yards you build, show up on Google Maps nearby, and keep the work steady past spring.

Paper model: map with three pins over three ink listings, a push lawn mower from the side badge in the corner
years Offer has run digital marketing
20
the year Optymizer was founded
2011
call is always with Offer, the founder
1st
service businesses are our only focus
Local

Where calls get lost, and what we change

  • In spring

    Where calls get lost

    Quote requests pile up unanswered.

    What we change

    A short quote form that sends every request to your inbox.

  • In late fall

    Where calls get lost

    The work stops when the grass does.

    What we change

    Pages for cleanups, snow work and maintenance plans.

  • On social media

    Where calls get lost

    Your best yards never get seen.

    What we change

    Before and after posts of the projects you finish.

What your customers type

People search for a one-time job, like a cleanup or a patio, and for a crew to keep things tidy all year. Social media shows the yards you build, your Google Business Profile, the listing on Maps, carries the photos, and local SEO gives each service a page near the people searching.

  • โ€œlandscaper near meโ โ€
  • โ€œlawn care serviceโ โ€
  • โ€œyard cleanupโ โ€
  • โ€œpatio installationโ โ€
  • โ€œtree trimmingโ โ€
  • โ€œlandscape designโ โ€

Our stack for landscapers

  • Social media

    Before and after posts of the yards you build and keep, so neighbors see the work long before they need it.

  • Google Business Profile

    Your Maps listing, with your service area, seasons and photos of real yards.

  • Local SEO

    A page for each service, from cleanups to patios, so Google can match the search.

How the work goes

  1. Step 1: A call with Offer

    Tell Offer, the founder, which work you want more of in each season.

  2. Step 2: Fix the profile and form

    Your profile, photos and a quote form that reaches you.

  3. Step 3: Post, build, then check in

    Posts and pages through the year, then a monthly look at your data.

What Google says matters

Landscaping services and lawn care services are both Local Services Ads categories. A service area tells Google which towns you work in, and local ranking leans on relevance, distance and popularity.

With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers.

Source: Google Local Services Ads

Illustrative

Every quote request lands in one inbox, not a lost form.

Questions landscapers ask

How do I keep work coming after spring?

Pages for the work that runs all year, like maintenance plans, cleanups and snow work, plus posts that keep you in front of past customers.

Should I post on social media?

Yes, if you finish work worth showing. Before and after posts of real yards, with the owner's okay, are the posts people stop for.

Should I run Local Services Ads?

Where they fit. Landscaping and lawn care are Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.

Can you promise more jobs?

No. Nobody can honestly promise jobs or a top spot, and Google says there is no way to pay for a better local ranking. We work on what it weighs: relevance, distance and popularity.

Will you ask my customers for reviews?

We set it up so your crew can: a link or QR code after each job, and a reply to every review. We never offer anything in exchange for one, which Google bans.

Offer Ben Saadon, founder of Optymizer

Talk to Offer before you decide anything.

You'll talk with Offer, not a sales rep. A short call, no pitch deck.

Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.

Offer Ben Saadon, founder of Optymizer