Seasons, photos and steady contracts
Marketing for landscaping companies
We help your landscaping company show the yards you build, show up on Google Maps nearby, and keep the work steady past spring.
- years Offer has run digital marketing
- 20
- the year Optymizer was founded
- 2011
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Where calls get lost, and what we change
-
In spring
Where calls get lost
Quote requests pile up unanswered.
What we change
A short quote form that sends every request to your inbox.
-
In late fall
Where calls get lost
The work stops when the grass does.
What we change
Pages for cleanups, snow work and maintenance plans.
-
On social media
Where calls get lost
Your best yards never get seen.
What we change
Before and after posts of the projects you finish.
What your customers type
People search for a one-time job, like a cleanup or a patio, and for a crew to keep things tidy all year. Social media shows the yards you build, your Google Business Profile, the listing on Maps, carries the photos, and local SEO gives each service a page near the people searching.
- “landscaper near me”
- “lawn care service”
- “yard cleanup”
- “patio installation”
- “tree trimming”
- “landscape design”
Our stack for landscapers
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Social media
Before and after posts of the yards you build and keep, so neighbors see the work long before they need it.
-
Google Business Profile
Your Maps listing, with your service area, seasons and photos of real yards.
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Local SEO
A page for each service, from cleanups to patios, so Google can match the search.
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, which work you want more of in each season.
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Step 2: Fix the profile and form
Your profile, photos and a quote form that reaches you.
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Step 3: Post, build, then check in
Posts and pages through the year, then a monthly look at your data.
What the rules say
Watering is where a landscaper can prove skill. EPA's WaterSense program labels certification programs for irrigation design, installation and audits. If someone on your crew holds one, it belongs on your irrigation pages. Landscaping and lawn care are also Local Services Ads categories, where you pay only for leads.
WaterSense labeled programs for irrigation professionals assess professional competency in irrigation system design, installation and maintenance, and auditing.
Illustrative
Questions landscaping companies ask
How do I keep work coming after spring?
Pages for the work that runs all year, like maintenance plans, cleanups and snow work, plus posts that keep you in front of past customers.
Should irrigation get its own page?
Yes. Sprinkler repairs, new systems and water audits are separate searches. If someone on your crew holds a WaterSense labeled certification, say so on that page.
Should I show prices for lawn care?
A starting range for routine work, like a weekly mow on a typical lot, saves calls that were never going to book. Bigger projects still need a visit.
Should I post on social media?
Yes, if you finish work worth showing. Before and after posts of real yards, with the owner's okay, are the posts people stop for.
Should I run Local Services Ads?
Where they fit. Landscaping and lawn care are Local Services Ads categories, and you pay only for leads. Offer will tell you on the first call whether they suit your area.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
