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The Hawk, our ad spend watcher agent
The Hawk reads the actual searches that trigger your Google Ads and flags the ones that waste money, such as a plumbing ad showing for "plumbing jobs" or "how to become a plumber".
What it does for you
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Reads the search terms
The searches that showed your ad, not just the keywords you chose.
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Suggests words to block
Searches from job seekers, DIY readers or the wrong town go on a list of words to exclude.
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Notes who else shows up
It records which competitors appear beside you.
Where it works
The Hawk works inside Google Ads management, paid Google ads built around phone calls. It also notes which other businesses show up beside you, so Offer knows what your ads are up against.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
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Step 1: A look at the searches
The Hawk reads the searches behind your recent ad clicks.
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Step 2: A list of waste
It lists searches that cost money and are unlikely to become a customer.
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Step 3: Offer approves the blocks
Offer checks the suggestions, so a useful search is not blocked by mistake.
Questions owners ask
What does "blocking a search" mean?
Telling Google not to show your ad for certain words, so you stop paying for clicks that do not call.
Does it watch my competitors?
Only what Google Ads shows anyone: which businesses appear beside yours. Nothing private.
Which searches waste the most?
Often job seekers, people who want to do the work themselves, and searches from towns you do not serve.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
